In this lesson you'll learn:
This lesson guides you through setting up Tailwind as your Pinterest marketing command center, saving you hours each week while helping you reach more potential customers. You’ll be up and running in less than 20 minutes.
⚡ Quick tip:
While you can read through this lesson to get a sense of what is involved with setting up your Tailwind account, we recommend taking action on each step as you read. By completing each step, you’ll knock out everything needed to create your Pinterest marketing easily and efficiently in the future. A few minutes invested now will pay dividends each time you log in to create and schedule Pins.
If you haven’t already created a free Tailwind account, head over to Tailwind and sign up.
During the sign up process, you’ll be asked to connect your Pinterest account. If you don’t already have a Pinterest account, sign up here.
If you already have a Tailwind account, and haven’t yet set up the Pinterest integration, you can connect Pinterest by clicking this link or going to “Settings” and clicking “Accounts.”
When you connect your Pinterest account, Tailwind will automatically analyze your account and historical follower activity to pinpoint the best times to publish Pins to Pinterest for optimal distribution and engagement. It’s just one of the many ways Tailwind gives your Pinterest marketing a boost.
You can edit your SmartSchedule to tweak the settings and create your ideal content calendar. Click here to review and edit your SmartSchedule settings.
Using generative AI to create marketing content can be disappointing because the output is often formulaic, with tell-tale signs it was written by AI and not a human. Tailwind has solved this problem with Ghostwriter AI, which is powered by an AI model that’s been tuned and optimized to create great small business marketing copy. It even implements best practices for over 40 different types of marketing content!
But, we took it even further. By setting up your Personalization Profile, Tailwind will analyze your site so it understands your brand’s tone and writing style. In the future, when you generate Pins and other content, Ghostwriter will automatically use your brand’s voice and tone. Ghostwriter will write Pins for you that sound like you wrote them yourself!
Click here to be taken directly there. You can also find it by going to Settings and then Personalization Profile.
Paste your website into the field and click Analyze to start the personalization process. Tailwind will immediately begin scanning your website to learn everything it can about your business and marketing so that it can generate great Pins and copy that match your brand.
You can navigate away and it will continue to process your marketing. When you come back later, you’ll see what Tailwind learned about your business and writing style.
After your personalization profile is set up, Ghostwriter will use this information to create incredible marketing copy for you and your "Made for You" Pins will automatically apply your brand's tone and voice.
🛠️ Tools of the trade:
Even if you’ve tried using generative AI in the past and been disappointed, try using Ghostwriter AI after you set up your Personalization Profile. You’ll probably be impressed by the copy it generates! Even if you don’t like the idea of using AI copy, it’s helpful to use AI output for inspiration or to create a first draft of copy to edit. You may find it creates Pin titles and descriptions you love. Most Tailwind users don't modify the copy at all before publishing their Pins.
Click this link to be taken to the Pinterest extension for your browser. You’ll automatically be directed to the Chrome extension store, Safari add-on listing, or Firefox add-on listing, depending on which browser you’re using.
When the page loads, click "Install" or "Add," give the extension the requested permissions, and it’s a good idea to pin the extension to your toolbar so it’s easily accessible in the future.
When you click on the extension’s icon, you’ll be asked to sign into your account. Go ahead and do that now.
After signing in, you'll notice a "Schedule" button appears on images when you hover them with your mouse. Clicking that button will begin the Pin creation and scheduling process for that image. Feel free to test it out with one of your blog posts!
For a more detailed guide on using the Tailwind Pinterest browser extension, see this lesson.
One of Tailwind’s great features is how it integrates with Wordpress, Shopify, and Woocommerce so it can bring your blog posts and products into Tailwind. This makes it really convenient to generate new Pins to promote your blogs and products.
Click this link to add your Wordpress blog to your Tailwind account. After you do, your blog posts will appear in a list on your Blog Dashboard (access it from the left-hand sidebar) and you can easily generate "Made for You" Pins (complete, ready-to-schedule Pins with a design, title, and description) to easily promote your blog posts and fill your schedule.
Click this link to be taken directly to the Integrations settings where you can connect your Shopify, Woocommerce, or Squarespace store.
You may already have a Pin design you want to use but it’s a good idea to familiarize yourself with Tailwind’s Create feature that generates dozens of designs for you. It’s a fast, convenient way to get great-looking Pin designs.
We’re going to assume that you’re starting from scratch to show how you can quickly create and schedule a Pin without ever leaving Tailwind.
Open Create and you’ll see a menu item for “Brand Settings.”
Click into Brand Settings and input your brand fonts, colors, logo, etc. Setting this up now will save you a lot of time down the road because Create will automatically apply those settings when it generates Pin designs for you. Future Pin designs are much more likely to match your aesthetic and you won’t need to edit them to align with your brand and existing marketing.
One of Create’s amazing features is its ability to generate Pin designs from webpages — saving you the hassle of downloading and uploading images, switching tabs, etc. Just paste the URL of a blog post or product page that you want to Pin. Tailwind will automatically grab the images from the page. You can select the image you want to feature by clicking it and you’ll see dozens of designs appear. Since your brand colors and fonts are also applied, all you need to do is decide which one you like best.
Select the design (or designs) you want to publish with a click and then select Schedule. You’ll automatically be taken to the Pin Scheduler where you can write your title, description, choose which Boards you want to Pin to, and click Schedule so you can add your brand new Pin to your SmartSchedule!
⭐ Kudos!:
You scheduled your first Pin through Tailwind! It will publish at the best possible time for maximum results. Pat yourself on the back. The first one is always the hardest. Keep the positive momentum going! Consistency is key (and so is volume!). Aim for 5 Pins a day as your first goal and increase your Pin frequency over time.
If you've completed these Tailwind set up steps, you've laid a rock solid foundation for your Pinterest marketing. Now, with your account optimally configured, your focus should be on learning and leveraging Tailwind's features to create high-quality, fresh Pins efficiently so you can publish often and increase your Pin volume. As we've said in past lessons, Pinterest marketing, like all marketing, is a numbers game. Creating an impact and growing your business with Pinterest traffic requires publishing multiple Pins per day consistently.
First, try to hit a weekly average of 5 Pins per day then 10, 15, 20, and so on. You'll be encouraged and motivated as your organic traffic grows week after week, month after month!
Key takeaways:
