Comparing the Best Instagram Scheduling Tools
Finding the perfect Instagram scheduling tool can be daunting! Instagram itself is a nuanced social media platform that requires a lot of time, attention, and a thorough understanding of the Instagram community. A quick search for the best Instagram marketing tool will return tons of options with countless features and a variety of price points.
If you are serious about Instagram marketing, there are a few key feature areas that you will want to look out for.
Main Features of the Best Instagram Marketing Tools
You already know that to be successful with Instagram, there are a few skills that must be mastered. The best Instagram marketing tools are more than just a place to save and schedule your future posts. Here are some of the key category features you will want to look for:
Post Scheduling. Look for a tool that auto-posts so you don’t have to be available for post notifications, and the ability to schedule a wide variety of media like videos, multi-image posts, and even Instagram Stories.
Visual Planning. The ability to visualize your grid, then easily make changes via drag and drop is priceless! Some tools even allow you to create customized content plans.
Content Creation. The best tools also offer you post inspiration and ideas, tools to create and edit your visuals, and even caption prompts without ever leaving the tool.
Bio Link Tool. Instagram marketing doesn’t end with your post, it’s all about calling your fans to action. You should have a bio link tool that helps you manage that next step of sending someone to your website.
Analytics. Part of continuous improvement is the ability to monitor what is working! Robust analytics and key insights are essential here.
The Tailwind Difference
Built with the specific requirements of Instagram in mind, Tailwind is a team player! We are the only Instagram scheduling and planning tool with a built-in Smart Assistant!
Tailwind includes hundreds of features that help you ultimately to save time and get better results with smart insights, like:
A SmartSchedule analyzes your unique audience and recommends the best time to post for the most engagement.
Content planning tools keep a steady stream of great ideas at your fingertips. We’ll help you stay consistent and create content that delights your audience.
Hashtag helpers assist with finding, using, and analyzing hashtags to improve your reach and engagement.
Smart.Bio helps you direct your audience where you want them to go off of Instagram, and measure the effectiveness of your calls to action.
Tailwind is a one-stop shop. Everything’s on there. I don’t have to go to different apps or platforms. I just feel like that has contributed to a huge increase of traffic to my website and increased engagement in my posts… you guys have thought of everything.
Renee Nicolo / @reneenicolo
Ready for your own Instagram Smart Assistant?
Instagram Marketing Tools Comparison: The Breakdown
Here is how Tailwind stacks up against other popular Instagram planning and scheduling tools. We think you’ll see that we are so much more than just a scheduler, we are committed to helping you be the best Instagram marketer you can be!
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| Price (Monthly Billing) |
$14.99/mo (Plus) |
$19/mo (Premium) |
$19/mo (Duo) |
$14.99/mo |
$9/mo (Power User) |
$29/mo | $65/mo |
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All Publishing and Hashtag Features (including Stories Scheduling) Included in Free Trial |
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| Official Facebook Partner | |||||||
| SCHEDULING | |||||||
| Auto Post | |||||||
| SmartSchedule | |||||||
| Photo Posts | |||||||
| Carousel Posts (Multi-Image) | |||||||
| Video Posts | |||||||
| Stories Scheduling | |||||||
| iOS & Android Apps | |||||||
| Browser Extensions (Collect Content) |
Chrome Safari Firefox |
Chrome |
Chrome Safari Firefox |
Chrome | |||
| HASHTAGS | |||||||
| Hashtag Finder / Suggestions | |||||||
| Hashtags in First Comment | |||||||
| Reusable Hashtag Lists | |||||||
| PLANNING | |||||||
| 9 Grid Preview | |||||||
| Drag and Drop Calendar | |||||||
| Color Coded Content Plans | |||||||
| Post Inspiration | |||||||
| CREATING | |||||||
| Saved Captions | |||||||
| Mad-Libs Style Caption Templates | |||||||
| Image / Graphic Design Tools | |||||||
| Font Formatting for Post Captions | |||||||
| Stock Photo Library | |||||||
| BIO LINK TOOLS | |||||||
| Schedule Posts with Links | |||||||
| Static Button Links | |||||||
| Branded Bio Page | |||||||
| ANALYTICS | |||||||
| Profile Analytics | |||||||
| Post-level Analytics | |||||||
| Bio Link Tool Analytics | |||||||
| Hashtag Analytics | |||||||
| SUPPORT | |||||||
| Human (non-bot) | In-app only | ||||||
Take the Guesswork Out of Instagram Marketing
In-Depth Tailwind Comparisons
Later vs. Tailwind
With Later, you pay to play with the best features. At Tailwind, we don’t hold you back!
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Planoly vs. Tailwind
With Planoly, you pay to play with the best features. At Tailwind, we don’t hold back!
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Preview vs. Tailwind
With Preview, you pay to play with the best features. At Tailwind, we don’t hold you back!
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Plann vs. Tailwind
With Plann, you pay to play with the best features. At Tailwind, we don’t hold you back!
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Hootsuite vs. Tailwind
Hootsuite’s “one-size-fits-all” approach to Pinterest scheduling leaves you wanting more.
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Buffer vs. Tailwind
Buffer’s “one-size-fits-all” approach to Pinterest scheduling leaves you wanting more.
Learn MoreThe Best Support in the Business
The cherry on the top with Tailwind is our incredible, US-based, customer success team who are always available via email or chat to help you reach your marketing goals. No other social media marketing tool has made as much of an outsized investment in supporting their customers one-on-one as Tailwind.
Tailwind’s customer service is great. You get to talk to a real person.
Virginia Newton / @Kaftan_Life