‍

Want to turn casual Pinterest browsers into engaged followers and paying customers? The secret lies in your Pin descriptions. These powerful pieces of text help Pinterest understand your content and convince users to take action. Let's dive into exactly how to write Pin descriptions that capture attention and drive real results for your business.

The anatomy of an effective Pin description

A great Pin description isn't just a quick afterthought - it's a strategic piece of content that serves both Pinterest's algorithm and your potential customers. Your description needs to include relevant keywords, speak directly to your audience's needs, and guide them toward taking action.

📈 Quick stat:
Pinterest users are 3x more likely to click through on content compared to other social platforms, making your Pin descriptions a crucial tool for driving traffic.

Here's what every Pin description needs:

• Front-loaded keywords that match what your audience is searching for
• Clear, benefit-focused language that explains what the Pin offers
• A compelling call-to-action that tells users what to do next
• Natural, conversational tone that builds trust

🎯 Pro tip:
Place your most important keywords in the first 1-2 sentences. Pinterest weighs early text more heavily when determining what your Pin is about.

‍

Writing descriptions for different types of Pins

Blog post and article Pins

Focus on the value readers will get from clicking through. What problem does your content solve? What will they learn? Lead with powerful phrases like "Learn how to..." or "Discover the secrets of..."

Example: "Learn how to start an Etsy shop in 7 easy steps. This complete beginner's guide covers everything from naming your shop to making your first sale. Perfect for creative entrepreneurs ready to turn their passion into profit."

Product Pins

Highlight key features and benefits while incorporating practical details like sizes, materials, or use cases. Paint a picture of how the item will improve the buyer's life.

Example of a great Product Pin description:
‍
"Handcrafted leather tote bag perfect for busy professionals. Features 3 interior pockets, laptop sleeve, and premium Italian leather. Available in cognac brown and black. Free shipping!"

🛠️ Tools of the trade:
Use Tailwind's SmartSchedule to test different Pin descriptions at various times and track which versions perform best with your audience.

Tutorial and how-to Pins

Lead with action words and emphasize the ease or speed of achieving results. Include any special tools or materials needed.

Example description for a "how to" Pin: ‍
"Handcrafted leather tote bag perfect for busy professionals. Features 3 interior pockets, laptop sleeve, and premium Italian leather. Available in cognac brown and black. Free shipping!"

⚡ Quick tip:
Keep descriptions between 100-200 characters for optimal engagement. Longer isn't always better!

Description writing best practices

1. Include a clear call-to-action
2. • "Click for the full recipe"
   • "Shop now with free shipping"
   • "Download your free guide"
   • "Save this for later"
3. Incorporate relevant hashtags (sparingly)
4. • Use 2-3 highly relevant hashtags maximum
   • Place hashtags at the end of your description
   • Focus on broad, searchable terms (#smallbusiness vs #janesmallbiz)
5. Use keywords naturally
6. • Research popular search terms in your niche
   • Incorporate keywords conversationally
   • Avoid keyword stuffing that sounds robotic

💬 Expert quote:
"The best Pin descriptions read like helpful advice from a friend, not a keyword-stuffed sales pitch." - Kevin Lorenz, Simple Pin Media

‍

Your Pin descriptions are more than just text - they're your opportunity to connect with potential customers and guide them toward taking action. Focus on providing clear value, using natural language, and making it easy for both Pinterest and users to understand what you're offering. Remember to test different approaches and monitor your analytics to discover what resonates best with your unique audience.