In this lesson you'll learn:
Want to get your Pins seen by more of the right people on Pinterest, without spending hours on the platform? Tailwind Communities might just be the secret weapon your small business needs. While solo pinning can leave your content lost in Pinterest's vast ecosystem, small businesses using Communities effectively have reported up to 65% more engagement on their Pins. By joining forces with other creators in your niche, you can dramatically expand your reach, drive more targeted traffic back to your website, and convert that traffic into actual customers — all while saving valuable time!
In this lesson, you'll learn exactly how to find and join the right Communities for your business, implement sharing practices that maximize visibility, track which Communities drive real results, and integrate Communities into your broader Pinterest strategy for sustainable growth.
Think of Tailwind Communities as power-up hubs for your Pinterest strategy. They're collaborative groups within Tailwind where you connect with other Pinterest users in your niche. The magic happens when everyone shares each other's content, creating a win-win situation for visibility.
⁉️ Did you know?
Tailwind Communities were formerly called Tailwind Tribes. While the name has changed, the core concept of collaborative sharing remains the same.
Unlike Pinterest's native Group Boards, which exist within Pinterest itself and function primarily as collaborative pinning spaces, Tailwind Communities operate exclusively within the Tailwind platform and are designed specifically for reciprocal sharing to amplify reach. With Communities, the focus is on strategic content distribution rather than just collaborative content creation.
For example, if you sell handcrafted soaps, joining a Handmade Bath & Body Products Community connects you with complementary businesses, bloggers, and influencers who will share your Product Pins with their established audiences: people who are already interested in natural skincare and artisanal products.
💥 Business Impact:
Communities amplify your content through trusted sources. When another business shares your Pin, their audience sees your content as endorsed by someone they already follow, creating instant credibility you can't achieve with solo pinning.
Finding high-quality, relevant Communities is crucial for your success — joining the wrong ones can waste your time and dilute your brand message. Here's how to identify the Communities that will actually drive business results:
Log into your Tailwind account and navigate to the Communities tab. Use these search approaches:
✅ Quality check:
Don't join every Community you find. A targeted approach with 5-7 high-quality Communities will yield better results than joining 20+ low-engagement groups.
Before requesting to join a Community, assess these key factors:
For maximum business impact, join a mix of:
💪 Action step:
Create a simple spreadsheet to track your Communities, noting their rules, activity levels, and the results they drive for your business. Review quarterly, and replace underperforming Communities.
How you engage with Communities directly impacts your results. Follow these guidelines to maximize visibility while maintaining positive relationships with other members:
⚡ Quick tip:
Set a 15-minute timer twice weekly specifically for Community engagement. This prevents the Pinterest time-drain while ensuring consistent participation.
The ultimate goal isn't just more Pinterest engagement — it's driving actual business growth. Here's how to transform Community participation into customer acquisition:
📈 ROI alert:
Focus on creating conversion-optimized landing pages for Community-shared Pins. A beautiful Pin that drives traffic to a page that doesn't convert wastes the Community's amplification power.
💼 Small business example:
Sarah, a printable planner creator, noticed her "Productivity Printables" Community drove significant traffic but few sales. By creating a Community-specific landing page with a small free sample before the paid offer she increased conversion rates by over 30% from this traffic source.
Tailwind offers several tools that make your Community participation more efficient and effective:
💪 Action step:
Set up a monthly 30-minute review of your Tailwind Insights. Identify: (1) Your top-performing Communities, (2) Which types of Pins get shared most, and (3) Which Community-shared content converts best on your website.
Even experienced Pinterest marketers encounter obstacles with Communities. Here's how to overcome the most common issues:
Ready to put this strategy into action? Use this step-by-step checklist:
[ ] Audit your current Pinterest content to identify your strongest performing Pins.
[ ] Research and join 5-7 highly relevant Communities.
[ ] Create your Community engagement schedule (days/times you'll participate).
[ ] Set up tracking parameters for measuring Community-driven traffic.
[ ] Share your first round of Pins across your Communities.
[ ] Establish your reciprocal sharing routine.
[ ] Review performance after 30 days, and adjust your strategy.
[ ] Graduate from underperforming Communities, and join new ones quarterly.
[ ] Develop Community-specific content based on what performs best.
[ ] Optimize your website for Community-driven traffic conversion.
🧠 Remember:
Tailwind Communities aren't about quick wins — they're about building sustainable distribution channels for your Pinterest content. The businesses that see the greatest ROI are those who consistently participate and optimize based on results.
By thoughtfully implementing this Tailwind Communities strategy, you'll transform what could be just another social media task into a powerful, targeted customer acquisition channel for your small business. The compounding effect of consistent, strategic participation means your results will continue to grow over time, driving meaningful traffic and conversions long after you've shared your content.
Key takeaways:
