In this lesson you'll learn:
Pinterest is unique among social media platforms because Pins have real staying power. Unlike a social media post that might disappear from a user's feed in hours, Pins can drive traffic and engagement for months – even years! This is what makes Pinterest such a powerhouse for organic traffic, and we're going to show you how to take advantage of it.
Think about how you use Instagram, Facebook, or TikTok. You scroll through a constant stream of new posts, and once something's gone, it's gone. On Pinterest, it's different. People discover Pins in their feeds, through searches, and by exploring boards – sometimes long after the Pin was originally published.
📈 Quick stat:
A Pin's lifespan averages around 3-4 months, and high-quality Pins can stay relevant for a year or longer! Compare that to Instagram, where posts fade fast, often within 24 hours.
This longevity is a huge advantage for your business. It means the effort you put into Pinterest marketing today can keep working for you weeks, months, or even years down the line. This long-term potential is what we call "evergreen" marketing.
Evergreen marketing is all about creating content that stays relevant and valuable over time. It's the opposite of a flash-in-the-pan trend. On Pinterest, evergreen content means Pins that continue to attract views, saves, and clicks long after they're first published.
Think of topics like:
These are all topics that people will search for again and again, regardless of the season or current trends.
💬 Expert quote:
"Evergreen content is that pot of gold at the end of the rainbow that continues to bring in leads, build authority and grow your audience for months and years to come." - Kevin Lorenz
But, there's a catch! Pinterest's algorithm loves fresh content. It prioritizes new Pins – new images or videos it hasn't seen before. This means that while your older, successful Pins (what we call "legacy Pins") can still drive traffic, you need a steady stream of new Pins to keep growing your reach. This is where automation can save you a ton of time and help keep your account fresh and engaging.
This is where Tailwind's SmartPin comes in. It's designed to make creating that continuous stream of Fresh Pins effortless.
Here's how SmartPin helps you build an evergreen Pinterest strategy:
⚡ Fast fact:
Pinterest's algorithm favors accounts that Pin consistently. Aim for a steady flow of new Pins, rather than sporadic bursts of activity.
Using SmartPin is simple. Here's a quick overview:
🏆 Quick win:
Set up SmartPin for your most popular blog post or product. Watch as it generates fresh Pins and drives consistent traffic without any extra effort on your part.
With SmartPin, you're not just creating Pins; you're building a system. A system that continuously promotes your best content, attracts new audiences, and drives traffic to your website, all while you focus on running your business!
SmartPin makes Pinterest marketing more efficient. It's the key to turning your Pinterest presence into a source of evergreen traffic and growth. Get started today and see the difference it can make for your business!
Key takeaways:
