In this lesson you'll learn:
Pinterest trends is your secret weapon for supercharging your Pin's search visibility. By understanding what topics and keywords are gaining momentum on Pinterest, you can optimize your content to reach more engaged viewers.
Pinterest Trends is a free tool that shows you what topics and search terms are popular on Pinterest right now. Think of it as a window into what Pinterest users are actively searching for and engaging with. You can access it by visiting trends.pinterest.com or through your Pinterest business account dashboard.
📈 Quick Stat:
Pins that use trending search terms in their descriptions see up to 30% higher engagement rates compared to those that don't leverage trend data.
When you align your Pin content with current trends, you're essentially speaking the same language as your target audience. This alignment helps Pinterest's algorithm understand and categorize your content more effectively, potentially boosting your Pin's visibility in search results.
🔍 Did You Know?:
Pinterest's algorithm gives extra weight to content that matches current trending topics, especially when the trending terms appear in your Pin titles and descriptions.
Start by checking Pinterest trends weekly to identify relevant trending topics in your niche. Look for:
🎯 Pro Tip:
Don't just copy trending terms verbatim. Instead, naturally incorporate them into your Pin descriptions and titles while maintaining your brand voice and authenticity.
When you spot a relevant trend, consider these key factors:
🛠️ Tools of the Trade:
Use our free Keyword Tool to identify growing keywords related to your business. We’ve made it really, really easy! Just input your website and let our AI curate a list of closely related search phrases.
Remember, Pinterest trends isn't just about chasing popular topics – it's about understanding what your audience is actively searching for right now so you can create and optimize content that meets their current interests and needs.
Key takeaways:
