In this lesson you'll learn:
A well-crafted SEO strategy helps your content appear in front of your target customers exactly when they need it. Investing a little time now into a strategy will make it easier for you to create effective Pinterest marketing each time you create Pins.
Pinterest users have unique search patterns that differ from traditional search engines. They often start with broad terms and gradually narrow their focus as they discover what they want.
Example search progression:
🔎 “Home office ideas” → “Small home office storage solutions” → “Floating desk organization”
📈 Quick Stat:
97% of searches on Pinterest are unbranded, meaning Pinterest users are open to discovering new brands and products that match their needs vs coming to Pinterest with a specific product or company in mind. This is one reason why Pinterest traffic tends to convert into paid purchases better than traffic from other sources.
Start by building a comprehensive keyword list that aligns with your business goals. Use a combination of:
✅ Descriptive terms about your products or services
✅ Problem-based phrases your audience might search for
✅ Seasonal and trending keywords in your niche
✅ Long-tail variations that capture specific intent
🛠️ Tools of the Trade:
Use Tailwind’s free Keyword Finder tool to generate a list of targeted keywords. Just add your URL and click submit. To get more and varied keywords, add a variety of pages from your site. Pull out the keywords that seem particularly relevant to your business and products.
Your Pinterest keyword optimization efforts should focus on three key areas:
1. Profile Optimization
✔️ Use your main keyword in your business name
✔️ Write a keyword-rich “About” section
✔️ Include a link to your optimized website
2. Board Optimization
✔️ Create boards around your main keyword themes
✔️ Write detailed board descriptions using relevant keywords
✔️ Maintain an organized board structure
3. Pin Optimization
✔️ Write compelling, keyword-rich Pin titles
✔️ Create detailed Pin descriptions that naturally incorporate keywords
✔️ Use relevant hashtags (limit to 3-4 per Pin)
✔️ Use keyword-rich file names for your Pin images
✔️ Add keyword-rich alt tags to your Pin images
🎯 Pro Tip:
To give your Pinterest marketing an additional boost, maintain consistent pinning activity – Pinterest’s algorithm favors accounts that share content regularly. Aim for publishing between five and 25 Pins per day!
Track these key metrics to gauge your strategy’s effectiveness:
📊 Monthly impressions from search
📊 Click-through rates on Pins
📊 Engagement rates by keyword
📊 Top-performing Pin topics
⚡ Quick Tip:
Don’t try to optimize everything at once. Start with your most important boards and Pins, then gradually expand your optimization efforts.
Armed with this strategic approach to Pinterest SEO, you’re ready to make your content more discoverable to your target audience. SEO is an ongoing process – regularly review your performance metrics and adjust your strategy as needed to stay ahead of the competition. 🚀
Key takeaways:
