In this lesson you'll learn:
Ever wonder if your Pinterest efforts are actually paying off? Tracking the right Pinterest metrics is like having a roadmap to success, showing you exactly what's working, what's not, and where to focus your energy to get more visibility and drive more traffic. Let's break down the essential metrics you need to know to grow your business with Pinterest!
Think of Pinterest as a powerful visual search engine. Just like you'd track your website's performance with Google Analytics, you need to track your Pinterest performance to understand how people are finding and interacting with your content.
By knowing which Pins are performing well, and which aren't, you're able to refine and optimize your Pinterest marketing strategy over time. You'll start to understand what does and does not resonate with your audience so you can build on what's working to get better results over time.
📈 Quick stat:
Pinterest drives 33% more referral traffic to shopping sites than Facebook.
Let's dive into the key metrics that will give you a clear picture of your Pinterest performance. We'll start with the foundation: impressions.
Impressions are the number of times your Pins were shown on screen. Impressions are sometimes called "views" in some other marketing contexts, like paid ads.
Think of them as eyeballs on your content. The more impressions you get, the more people are seeing your Pins, which increases your brand visibility.
🔍 Did you know?:
Impressions aren't just about your Pins showing up in someone's home feed. They also count when your Pin appears in search results or category feeds.
Impressions are a great starting point, but they don't tell the whole story. You also need to know how people are interacting with your Pins.
Engagement metrics tell you how people are interacting with your Pins. There are three main types of engagement to track:
📌 Tailwind tip:
Tailwind's Pin Inspector tool lets you easily track impressions, saves, and clicks for individual Pins so you can see what's performing best.
Your engagement rate is the percentage of people who engaged with your Pin (saved it or clicked it) out of the total number of people who saw it (impressions). This metric gives you a good overall sense of how well your content is performing.
Pinterest Analytics also provides valuable insights into your audience, including:
Knowing your audience helps you tailor your content to their preferences, making it even more likely to resonate with them.
💬 Expert quote:
“The saves metric (formerly repins) helps you understand what type of content your audience resonates with and is loving enough to save for future reference.” Kevin Lorenz
Ready to dive into your data? Here's how to find your Pinterest Analytics:
Here you'll find a dashboard with all your key metrics. You can filter by date range, content type, and device to get a more granular view.
🎯 Pro tip:
You can also track Pinterest traffic in Google Analytics! Look for "pinterest.com" in your referral traffic sources.
Tracking metrics is only half the battle. The real magic happens when you use that data to improve your Pinterest strategy. Here are a few tips:
⚡ Fast fact:
Over 90% of traffic to creator and brand websites were from fresh Pins.
By consistently tracking your Pinterest metrics and using them to inform your strategy, you'll be well on your way to Pinterest success. Now that you understand how to track your Pinterest performance with impressions and other key metrics, you can start making data-driven decisions to optimize your content and grow your business.
Happy pinning!
Key takeaways:
