In this lesson you'll learn:
Want to get more eyes on your Pinterest content? Your board titles play a crucial role in helping Pinterest understand and showcase your content to the right audience.
Pinterest uses board titles as important signals to understand what your content is about and who might be interested in it. Think of board titles as category labels that help both Pinterest and users navigate to your content.
🔍 Did you know?
Pinterest’s search algorithm considers board titles as one of the key ranking factors when determining which content to show in search results.
Start with these essential guidelines for crafting board titles that work:
1. Use clear, descriptive language
• Choose specific terms over vague ones
• Include relevant keywords naturally
• Keep titles concise but informative
2. Follow proper formatting
• Use sentence case (not ALL CAPS or Title Case)
• Avoid special characters or excessive emojis
• Keep titles under 50 characters for best display
🎯 Pro tip:
Test potential board titles by typing them into Pinterest’s search bar. The suggested searches can give you insights into what terms users are actually searching for.
Think about your target audience and what they might search for. For example:
• Instead of “My recipes” → Use “Easy weeknight dinner recipes”
• Instead of “Art stuff” → Use “Watercolor painting tutorials”
• Instead of “Business tips” → Use “Small business marketing strategies”
⚡ Quick Tip:
Add relevant qualifiers to your board titles like easy, DIY, affordable, or professional to better match search intent.
While your board title is the star, don’t forget to optimize your board description:
• Expand on your board title with relevant keywords
• Describe what kind of pins users will find
• Keep it natural and reader-friendly. Don’t let your focus on keyword-usage override your focus on serving your customer’s needs and interests!
Remember, the key to successful Board titles and descriptions is to be clear, specific, and focused on what your audience is actually searching for. Start with keyword research, begin optimizing your board titles today, and watch your Pinterest visibility grow!
Key takeaways:
