Pinterest Board ideas

Inspiration for your business's Board topics

In this lesson you'll learn:

  • The most popular categories of content across Pinterest and corresponding popular subtopics
  • How to adapt popular board themes for your niche
  • Which board types tend to perform well on Pinterest

Looking for inspiration for your Pinterest boards? Here's an extensive list of board ideas that can work for various businesses and niches. Remember, you don't need to use all these ideas – note the ones that best align with your brand and audience and use it to spark your creativity. Try to find ways to relate or adapt these ideas to topics that interest your audience.

Popular category-based Board ideas:

Home & living

  • Budget-Friendly Home Decor
  • Small Space Solutions
  • DIY Home Projects
  • Organization Hacks
  • Cleaning Tips & Tricks
  • Seasonal Home Decor
  • Cozy Corner Inspiration

Food & recipes

  • Quick Weeknight Meals
  • Healthy Lunch Ideas
  • Budget-Friendly Recipes
  • Seasonal Recipe Collections
  • Special Diet Recipes
  • Kitchen Tips & Tricks
  • Food Photography Tips

Personal development

  • Productivity Tips
  • Morning Routines
  • Goal Setting Ideas
  • Self-Care Rituals
  • Book Recommendations
  • Career Development
  • Learning Resources

Lifestyle-based Board ideas:

Seasonal Boards

  • Spring Inspiration
  • Summer Living
  • Fall Favorites
  • Winter Wonderland
  • Holiday Planning
  • Seasonal Bucket Lists

Special occasions

  • Party Planning Ideas
  • Gift Guides
  • Wedding Inspiration
  • Birthday Celebration Ideas
  • Holiday Traditions
  • Event Decor

Business & professional Boards:

Marketing & branding

  • Social Media Tips
  • Brand Design Inspiration
  • Content Creation Ideas
  • Marketing Strategies
  • Website Design Inspiration
  • Business Tools & Resources

Industry-specific

  • Photography Tips
  • Graphic Design Inspiration
  • Small Business Resources
  • E-commerce Tips
  • Service-Based Business Ideas
  • Client Experience Tips

Educational & tutorial Boards ideas:

How-to content

  • DIY Tutorials
  • Step-by-Step Guides
  • Quick Tips & Tricks
  • Beginner Tutorials
  • Advanced Techniques
  • Tool & Resource Guides

Learning & development

  • Industry News
  • Skill Building
  • Professional Development
  • Educational Resources
  • Training Materials
  • Best Practices

Engagement-focused Board ideas:

Community building

  • Customer Features
  • Success Stories
  • Behind the Scenes
  • Team Highlights
  • Community Events
  • User-Generated Content

Inspiration & motivation

  • Quote Collections
  • Success Stories
  • Daily Inspiration
  • Motivational Content
  • Mindset Tips
  • Positive Affirmations

Creative ways to structure your Boards:

By Audience Segment

  • Beginners Guide to [Your Topic]
  • Intermediate [Topic] Tips
  • Advanced [Topic] Strategies
  • Expert-Level [Topic] Resources

By Problem-Solution

  • Common [Topic] Problems Solved
  • Quick Fixes for [Issue]
  • Solutions for [Challenge]
  • Troubleshooting [Topic]

By Experience Level

  • Getting Started with [Topic]
  • Level Up Your [Skill]
  • Master Class in [Topic]
  • Pro Tips for [Activity]

Best practices for Board creation

  • Start with 5-7 core boards that directly relate to your business
  • Mix broad and specific board topics
  • Use clear, searchable board names
  • Create seasonal boards 1-2 months in advance
  • Consider creating "secret" boards for future content planning

Next steps:

  1. Review this list and identify 5-10 board ideas that align well with your business and customers
  2. Start saving relevant pins to build your boards. Start with an achievable cadence with the goal of scaling up to publishing 15-20 Pins per day.
  3. Use Tailwind's Pin creation and scheduling features to maintain consistent pinning.

📌 Tailwind tip:
Tailwind offers time-saving Board management tools you'll probably find essential as you scale up your Pinterest marketing. After you're comfortable with the Pin creation and scheduling process, learn how to use Interval Pinning and Board Lists to drip out your Pins to Boards and quickly add multiple, often-used Boards to your Pins.

Remember: The best boards are those that combine your expertise with your audience's interests. Choose Board topics you can consistently create or curate content for, and that provide value to your followers.

Key takeaways:

  • Choose Pinterest board topics that align closely with your brand and audience, focusing on a mix of popular categories, lifestyle content, and industry-specific ideas.
  • Use clear, searchable board names and include seasonal and special occasion boards to keep your content fresh and relevant throughout the year.
  • Maintain consistency and value by regularly updating your boards, saving high-quality Pins, and leveraging scheduling tools to ensure a steady stream of engaging content.