Ready to unlock the power of Pinterest for your small business? Creating compelling Pins is your first step towards attracting new customers and growing your brand!

Crafting your first Pin directly on Pinterest

Let's walk through creating a standard Pin right on the Pinterest platform – it's really simple so don't wait to create your first Pin.

1. Log in to your Pinterest business account. Head over to Pinterest and make sure you're logged into your business profile.
2. Click the "Create" button. You'll find this in the top-left corner, often with a plus (+) sign. Then, select "Create Pin."
3. Upload your image or video. Use high-quality visuals that are relevant to your business. Aim for a 2:3 aspect ratio (like 1000 x 1500 pixels) for optimal display.
4. Add your Pin title. Make it clear, concise, and keyword-rich. Think about what your target audience would search for.
5. Write a compelling description. This is where you provide more detail and encourage clicks. Include relevant keywords and a clear call to action.️
6. Add a destination link. This is crucial! Where do you want people to go when they click your Pin? Link to your website, a specific product page, or a blog post.
7. Choose a board. Select a relevant board to save your Pin to. Make sure your boards are organized and clearly labeled.
8. Hit "Publish"! Your Pin is now live and ready to be discovered.

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🛠️ Tools of the Trade:
Pinterest SEO made easy! Use the Keyword Finder Tool to identify popular keywords with growing interest. Just pop in the URL of your Pin and you’ll get a list of keywords to use in your title and description.

Creating Pins at scale

As you can see, creating Pins is easy! What many (busy) small business owners find is that creating Pins at scale is challenging. To see significant traffic from your Pinterest marketing you'll want to publish, at minimum, five Pins per day and, ideally, 15-20! 

As you can imagine, it's time-consuming creating that many Pins each day! Not to mention, Pinning consistently (every day, throughout the day) would require you to log into Pinterest over and over to publish Pins many times a day. Not many business owners have the ability to do that and that's why a batch scheduling tool created specifically for Pinterest marketing is essential.

A scheduling tool allows you to create your Pins in batches whenever it is convenient. Many small business owners find a weekly "Pin creation session" is ideal. Then, you can schedule all your Pins for the upcoming week and they'll publish automatically throughout the week! No need to log into Pinterest 5-20 times a day, upload a Pin, write the title and description, and publish it.

Here's how to get started:

1. Connect your Pinterest account to Tailwind. If you haven't already, sign up for Tailwind and connect your Pinterest business account (you'll be asked to during the account creation process).
2. Navigate to "Pin Scheduler." You'll find this option in the left-hand menu.
3. Upload your image or video. Just like posting directly on Pinterest, focus on creating high-quality visuals.
4. Enter your Pin title and description. Optimize with keywords for better discoverability.
5. Add your destination link. Make sure it's accurate!
6. Select your boards. Tailwind makes it easy to select multiple relevant boards to schedule your Pin to. Another time-saving feature is the ability to create "Board Lists" of Boards you use often so that you can apply 3, 5, 10 or more boards to a Pin at once! 
7. Schedule your Pin. This is where Tailwind shines! You can schedule your Pin to go out at optimal times, reaching your audience when they're most active. You can choose specific dates and times or use Tailwind's SmartSchedule feature to let them pick the best times for you.

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Mastering how to make a Pin on Pinterest is fundamental for any small business looking to thrive on the platform. Whether you're creating directly on Pinterest or leveraging the power of Tailwind for streamlined scheduling, remember that consistent, visually appealing, and strategically linked Pins are your key to unlocking Pinterest's potential for growth. Start creating Pins today and watch your traffic build momentum week after week, month after month!

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