In this lesson you'll learn:
Pinterest group boards are a powerful — but often overlooked and underappreciated — tool in your marketing arsenal. These collaborative spaces allow multiple users to pin content to the same board, potentially exposing your business to thousands of new eyes with minimal extra effort.
Pinterest group boards (also called collaborative boards) are shared spaces where multiple Pinterest users can pin content to the same board. Unlike your personal boards, group boards have multiple contributors who can all add Pins, creating a collective resource around a specific topic or theme.
You can identify group boards by looking for the profile circle icon in the bottom-left corner of the board thumbnail that shows multiple user avatars—this indicates a board with multiple contributors.
🔍 Did you know?:
When someone follows a Pinterest user, they only automatically follow that user's personal boards and the group boards they own—not all the group boards they contribute to. This makes owning your own group board particularly valuable for building a dedicated audience!
Group boards have always been about collaboration, but over time their role has evolved. Initially, they were primarily for group projects or shared interests. Now they're a strategic tool for businesses to expand reach and build community.
Group boards work like marketing multipliers for your small business. Here's why they're worth your time:
🔑 Key takeaway:
Group boards offer a unique opportunity to tap into existing audiences and build relationships within your niche.
Not all group boards are created equal. Here's how to find ones that will actually move the needle for your business:
🎯 Pro tip:
Don't just join the largest group boards you can find. Boards with moderate size but higher engagement and closer relevance to your niche will typically drive more qualified traffic.
Once you've identified promising group boards, it's time to join them. Here's how to do it right:
📌 Tailwind tip:
Use Tailwind's scheduling tools to ensure you're consistently pinning to group boards even during your busiest periods.
While joining existing boards is valuable, creating your own group board gives you more control and positions you as a leader:
Set clear guidelines for contributors, such as:
⚡ Quick tip:
Start by inviting 5-10 trusted collaborators to build initial momentum before opening your board to a wider audience.
The true power of group boards comes from how you use them as part of your broader Pinterest strategy:
🛠️ Tools of the trade:
Use Pinterest Analytics to track referral traffic from different boards. Look for metrics like clicks, impressions, and saves to identify which group boards are worth your continued investment of time.
Pinterest group boards remain one of the most effective yet underutilized tools for small business owners looking to expand their reach without massive time investments. By thoughtfully selecting, joining, and creating group boards relevant to your business, you can tap into established communities, showcase your expertise, and drive qualified traffic to your website.
Key takeaways:
