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What is Pinterest?

Create a Pinterest Business account

The essential guide to setting up your business’s Pinterest account

In this lesson you'll learn:

  • How to transform your Pinterest presence into a powerful engine for your small business.
  • The 3 essential steps to set up a Pinterest Business account that attracts your ideal customers.
  • How to unlock key "business account only" features that will boost your brand visibility and drive website traffic.

Did you know Pinterest offers a special type of account with unique marketing features that aren't available on "normal" accounts? Setting up a Pinterest Business account is the crucial first step to leveraging this visual platform for your small business marketing success.

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A comparison chart between Personal and Business accounts, listing available features on a social media platform. The features include "Publishing tools," "Ads manager," "Insights and Analytics," and "Credits and offers." Both account types have check marks for "Publishing tools." Only the Business account has check marks for "Ads manager," "Insights and Analytics," and "Credits and offers."

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Step 1 - Setting up your Pinterest Business account

Getting started with Pinterest marketing is faster and easier than you think! This initial setup is all about establishing your professional presence on Pinterest and should take you no longer than 15 minutes.

  1. Head to Pinterest: Go to pinterest.com and click "Sign up" in the top-right corner.
  2. Choose "Create a business account": Look for the small text link below the main sign-up form that says "Create a business account." This option unlocks valuable features tailored for businesses. If you already have an account, you can convert it to a Business Account by clicking your profile settings in the upper right-hand corner.
  3. Enter your details:
    • Email: Use a business email address if possible. This adds credibility and keeps your personal and business accounts separate.
    • Password: Create a strong, unique password. Consider using a password manager for security.
    • Business Name: Enter your exact business name as it appears elsewhere online. Consistency helps with brand recognition.
  4. Build your profile:
    • Profile picture: Upload a high-resolution image (165x165 pixels is ideal). Use your logo for brand consistency, or a professional headshot if you're a personal brand.
    • "About your business": You have 500 characters to make an impression. Here's a formula for success:
      • First sentence: Clearly state what your business does.
      • Second sentence: Highlight your unique value proposition.
      • Third sentence: Include a call-to-action (e.g., "Check out our boards for home decor inspiration!")
      • Pro tip: Incorporate 2-3 relevant keywords naturally to improve searchability.
    • Website link: Enter your primary website URL. If you have multiple sites, choose the one most relevant to your Pinterest audience.
    • Select your industry: Be as specific as possible. This helps Pinterest connect you with the right audience and provide relevant analytics.
  5. Location Settings: Add your business location. This is especially important for local businesses, as it helps you appear in local searches.

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Flowchart illustrating the steps to set up a Pinterest Business Account. The process starts with going to Pinterest, then creating a business account, and entering details. The steps to build the profile include uploading a profile picture, writing a business description, adding a website link, selecting the industry, and adding the location. Various icons accompany each profile-building step. The "tailwind" logo is present at the bottom left.

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🎯 Pro Tip:
When writing your "About your business" section, think like your ideal customer. What problems do you solve for them? What are they interested in or looking for? What language do they use? What are they looking for in a business like yours? What makes you uniquely valuable to them? Use those keywords and messages naturally in your description.

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Step 2 - Claiming your website on Pinterest

Claiming your website tells Pinterest, "This website is officially connected to this account!" and unlocks powerful Pinterest marketing features personal accounts can’t access or use.

  1. Go to Your Profile Settings: Click the three dots in the top right corner of your profile and select "Settings."
  2. Navigate to "Claimed Accounts": On the left-hand menu, find and click on "Claimed accounts."
  3. Claim Your Website: Enter your website URL in the "Website" section.
  4. Choose a Verification Method: Pinterest offers a few ways to verify:
    • Add HTML tag: Pinterest will provide a unique meta tag that you need to add to the <head> section of your website's homepage. This is a common and reliable method.
    • Upload HTML file: Pinterest will provide an HTML file that you need to upload to the root directory of your website.
    • Add TXT record to your DNS record: This method involves adding a specific TXT record through your domain registrar.
  5. Verify: Follow the instructions for your chosen method and click "Verify." Pinterest will check to confirm the connection.

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📖 Quick Fact:
Businesses with claimed websites on Pinterest see a significant increase in brand recognition and can access website analytics to better understand what content drives traffic.

Step 3 - Setting Up Rich Pins

Rich Pins are like regular Pins, but with extra information directly on the Pin itself, making them incredibly useful for Pinners and more engaging. For businesses, this is a game-changer!

  1. Understand Rich Pin Types: There are four types of Rich Pins:
    • Product Pins: Show real-time pricing, availability, and where to buy. Perfect for e-commerce businesses!
    • Article Pins: Display the headline, author, and story description, making it easy for Pinners to find and save content from your blog.
    • Recipe Pins: Include ingredients, cooking time, and serving information. Ideal for food bloggers and businesses in the culinary space.
    • App Pins: Allow users to download your app directly from the Pin.
  2. Prepare Your Website: To enable Rich Pins, your website needs to have specific metadata (Schema.org markup) on the pages you want to create Rich Pins from. This code tells Pinterest what kind of content is on the page.
  3. Validate Your Rich Pins: Use Pinterest's Rich Pin Validator tool (search "Pinterest Rich Pin Validator") to test a URL from your website. This tool checks if your website's metadata is correctly implemented.
  4. Apply for Rich Pins: Once your URL is validated, Pinterest will automatically process your application to enable Rich Pins for your domain. This usually takes a short amount of time.

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Infographic describing the four types of Rich Pins on Pinterest. It includes: - Product Pins: Show real-time pricing and availability, represented by a shopping box icon. - Article Pins: Display the headline, author, and description, represented by a document icon. - Recipe Pins: Include ingredients and cooking time, represented by a recipe book icon. - App Pins: Allow direct app downloads, represented by a download icon. A central Pinterest logo connects the types in a circular pattern. The "tailwind" logo is at the bottom right.
💬 Expert quote:
"Rich Pins transform browsing into buying. By providing immediate, relevant information, you're making it easier for your audience to connect with your products and content." - Kevin Lorenz, Pinterest marketing strategist

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Congratulations! You’re done! By creating a robust Pinterest Business account, claiming your website, and setting up Rich Pins you’ve laid a rock solid foundation for building a thriving marketing presence on Pinterest that brings targeted organic traffic to your website month after month, year after year.

Key takeaways:

  • Setting up a Pinterest Business account unlocks powerful features that help attract your ideal audience.
  • Claim your website to enhance credibility, access in-depth analytics, and increase traffic from your Pins.
  • Enable Rich Pins to provide Pinners with additional details and real-time information, making your content more engaging and actionable.
1
Create a Pinterest Business Account
Pinterest for Business: Getting Started

Your Pinterest Strategy

Set up your Pinterest Profile

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