In this lesson you'll learn:
It's every small business owner's dream: Craft the perfect Pin, send it out into the world, and watch the engagement roll in. But what if your perfectly crafted Pin is getting lost in the noise? Timing your Pins strategically can significantly impact your reach and, ultimately, your success on the platform.
Think of Pinterest as a bustling marketplace of ideas. If you set up your shop when everyone else is at home, you're missing out on potential customers! Posting when your target audience is most active ensures your content gets seen by the right people at the right time, boosting your chances of engagement, saves, and clicks.
📈 Quick stat:
Pins have a longer lifespan than posts on many other social media platforms, but timing still plays a crucial role in initial visibility and long-term performance.
While there's no single magic hour that works for everyone, research provides some general guidelines. Studies suggest that evenings, particularly later in the week and on weekends, tend to see higher Pinterest activity. Think 8 PM to 11 PM on weekdays and 8 AM to 11 AM on weekends.
However, these are just broad strokes. For instance, you might see a recommendation for posting on a Thursday at 8 PM, while others might have different data. What does this mean for you?
The truth is, the absolute best time to post on Pinterest varies significantly based on several factors.
Your audience's habits
Are your ideal customers busy professionals, stay-at-home parents, or night owls? Their daily routines will significantly impact when they're scrolling through Pinterest.
Time zones
If you have a national or international audience, you need to consider different time zones. A Pin posted at 8 PM EST might be perfect for your East Coast followers, but what about those on the West Coast?
Your niche
The optimal posting time can also vary by industry. For example, food-related content might perform well around mealtimes, while DIY project Pins might see more engagement on weekends.
Content type
Are you pinning for a seasonal event? Or something that is considered 'evergreen content?' Trending topics often have specific peak times, while evergreen content can be more flexible.
💬 Expert quote:
As Kevin Lorenz says, "Freshness matters." Pinterest prioritizes new, relevant content, so timing your Pins strategically is crucial for getting them seen.
Pinterest's built-in analytics tool is your best friend! It provides valuable data about your audience, including when they're most active on the platform.
Here's how to use it:
🔍 Did you know?:
Pinterest Analytics also provides demographic information about your audience, helping you tailor your content and posting schedule even further!
The best way to find your optimal posting times is through experimentation. Try posting at different times throughout the week and carefully track your results.
Here's a simple approach:
⚡ Quick tip:
Keep a spreadsheet or use a dedicated Pinterest scheduling tool to track your experiments and results.
Manually tracking and adjusting your posting schedule can be time-consuming. That's where scheduling tools come in! They allow you to plan your Pins in advance and ensure they're published at the best times, even when you're not actively online.
📌 Tailwind tip:
Tailwind's SmartSchedule feature takes the guesswork out of Pinterest timing. It analyzes your unique audience data and automatically schedules your Pins for the times when they're most likely to get engagement.
Here's how SmartSchedule simplifies the process:
🏆 Quick win:
By using SmartSchedule, you can save time and ensure your Pins reach your audience when they're most receptive.
The best time to post on Pinterest isn't a one-size-fits-all answer. It's about understanding your unique audience, leveraging data, and using the right tools to optimize your posting strategy. With a little experimentation and the help of SmartSchedule, you can unlock the power of perfectly timed Pins and watch your Pinterest presence flourish!
Key takeaways:
