In this lesson you'll learn:
When it comes to Pinterest marketing, Alt Text is your secret weapon for both accessibility and engagement. This often-overlooked feature not only helps visually impaired users understand your content but also provides another opportunity to connect with your target audience. Let's explore how to craft Alt Text that makes your pins more discoverable and engaging.
Pinterest Alt Text is a text description that explains what's in your pin's image. While its primary purpose is making content accessible to visually impaired users who rely on screen readers, well-crafted Alt Text can also enhance your pin's performance and reach.
🔍 Did you know?:
Over 2.5 billion pins are saved every month on Pinterest. Making your pins accessible through Alt Text helps ensure your content reaches the widest possible audience.
Think of Alt Text as both a service to your audience and an opportunity to tell a compelling story about your image. When writing Alt Text, aim to be descriptive yet concise, helping users envision your pin even if they can't see it.
The key to effective Pinterest Alt Text is finding the sweet spot between descriptive and engaging. Here's how to nail it:
📌 Tailwind tip:
Use Tailwind's Pin scheduling feature to batch create pins with optimized Alt Text. This ensures consistency and saves time while maintaining quality descriptions.
Great Alt Text goes beyond basic description – it tells a story that resonates with your audience. Instead of writing "Woman at desk," try "Female entrepreneur working on laptop in sunny home office with coffee cup."
🎯 Pro tip:
Include your target keywords naturally within your Alt Text, but never stuff or force them. The primary goal is always accessibility and user experience.
Here are some before and after examples:
Bad: "Product photo jewelry"
Good: "Handcrafted silver pendant necklace with blue topaz stone on white marble background"
Bad: "Recipe pin"
Good: "Homemade chocolate chip cookies cooling on wire rack, golden brown with melted chips"
While Alt Text primarily serves accessibility purposes, it can contribute to your Pinterest SEO strategy when used effectively:
⚡ Quick tip:
Always prioritize human readability over SEO. A natural, descriptive Alt Text that serves users will naturally include relevant keywords.
The best way to improve your Alt Text is through testing and refinement:
🛠️ Tools of the trade:
NVDA and VoiceOver are free screen readers you can use to test how your Alt Text sounds to visually impaired users.
By crafting thoughtful, descriptive Alt Text, you're not just improving accessibility – you're creating a better experience for all Pinterest users while potentially boosting your content's performance. Remember, every pin is an opportunity to connect with your audience, and Alt Text is an essential part of that connection.
Key takeaways:
