In this post, we look at the Pinterest Pins that performed best last June to help you understand what you should be Pinning this month.
We analyzed all of the Pins from Tailwind members from June of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.
We Pinned to these boards in the chronological order that the Pins were published, so Pins at the bottom of the board are from earlier in the month and Pins at the top are from later in the month. Only the Pins on the board between the Pins that feature the text “What to Pin in June” and “What to Pin in May” relate to Pins that were popular last June.
What Tailwind’s “Trends” Boards Can Teach You
Perfect your seasonal timing so that you’re creating content at the right time of year
Uncover popular trends referenced by last year’s Pins and recreate their success by referencing this year’s equivalent trends
Observe the color pallets that work in the different categories at different times of year
Observe seasonal trends in Pin aesthetics: text overlays, aspect ratios and photography
Find seasonal keywords in Pin descriptions that may generate Pinterest search traffic
We see more Pins focused on new moms. Things like breast feeding and bottle feeding tips, baby names, and even shower ideas are popular in June.
Messy, fun activites to do with kids are perfect Pins for June since the mess can be made outside. Just make sure you have shaving cream on hand!
Educators and TPT-ers should think about creating parent-specific products and ideas for summer time. Parents want to help their kids grow during their months off, so be their go-to resource.
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Tailwind’s Pinterest scheduling and analytics tool has helped more than 100,000 bloggers and marketers to master Pinterest. With lightning quick Pin scheduling, a smart calendar that gets more engagement for every Pin, and actionable analytics, we make growing on Pinterest easy.
Melissa Megginson
Melissa Megginson is resident Community Manager and Cat Lady at Tailwind, the leading Pinterest & Instagram tool for brands. Melissa specializes in affiliate marketing, public speaking, and making our members look good. Find her on Twitter and Instagram at @MelMegg.