In this post, we look at the Pinterest Pins that performed best last March to help you understand what you should be Pinning this month.
We analyzed all of the Pins from Tailwind members from March of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.
We Pinned to these boards in the chronological order that the Pins were published, so Pins at the bottom of the board are from earlier in the month and Pins at the top are from later in the month. Only the Pins on the board between the Pins that feature the text “What to Pin in March” and “What to Pin in February” relate to Pins that were popular last March.
What Tailwind’s “Trends” Boards Can Teach You
- Perfect your seasonal timing so that you’re creating content at the right time of year
- Uncover popular trends referenced by last year’s Pins and recreate their success by referencing this year’s equivalent trends
- Observe the color pallets that work in the different categories at different times of year
- Observe seasonal trends in Pin aesthetics: text overlays, aspect ratios and photography
- Find seasonal keywords in Pin descriptions that may generate Pinterest search traffic
Video Discussing March:
What To Pin in March
March Trends in the DIY and Crafts Category
Important themes: Flowers, mason jar, sewing tips, crocheting, outdoor DIY, home decor DIY
March Trends in the Education Category
Important themes: Flower crafts, classroom organizing, growing plants, hands-on learning, STEM/STEAM
March Trends in the Food and Drink Category
Important themes: Lettuce wraps, meal prep, slow cooker, Salsbury steak, smoothies, diet specific (Paleo, Whole 30, vegan, etc.)
March Trends in the Hair and Beauty Category
Important themes: Home remedies, braid tutorials, spring nail art, short hair cuts, infographics, organizational tips, brightly colored hair
March Trends in the Health and Fitness Category
Important themes: Digestive health, arm toning, pregnancy health, yoga, “flat stomach”
March Trends in the Holidays and Events Category
Important topics: Easter, baby shower, spring, flowers, bunny, St. Patrick’s Day
March Trends in the Home Decor Category
Important topics: Storage, DIY, small spaces, “command center”, farmhouse, rusitc, teen room, wall art, script letting decor
March Trends in the Kids and Parenting Category
Important topics: Sensory activities, summer, baby, science, outdoors, crafts, yoga, movement/exercise/getting kids moving
March Trends in the Travel Category
Important topics: Japan (Cherry Blossom Festivals happen March-May), “things to do in x”, tips for first timers, packing hacks, Paris, Disney, NYC
March Trends in the Wedding Category
Important topics: DIY, wedding hairstyles, rustic barn weddings, flowers, wedding dresses, budget, signs, food station
March Trends in the Women’s Fashion Category
Important topics: Summer, swimsuit, skirts, maternity, plus size, bohemian, floral patterns
Other “What to Pin” Posts
Check out other posts like this in our “What to Pin When” category.
Download our printable 2017 Pinterest and Instagram Content Calendars
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Tailwind’s Pinterest scheduling and analytics tool has helped more than 100,000 bloggers and marketers to master Pinterest. With lightning quick Pin scheduling, a smart calendar that gets more engagement for every Pin, and actionable analytics, we make growing on Pinterest easy.
