Pinterest isn’t just a social platform—it’s a visual search engine where people actively plan purchases. For Shopify stores, that makes it one of the most powerful long-term traffic and sales channels available. But success on Pinterest isn’t automatic. Many Shopify stores either treat Pinterest like Instagram or abandon it before their Pins have time to gain traction. If you want Pinterest to become a consistent source of traffic and revenue, here are the key do’s and don’ts that separate successful Shopify brands from everyone else.
Turbo Pins were over 300x more likely to go viral as other creator Pins Over the last five months, thousands of creators participated in the beta test period for Tailwind Turbo - a new feature that aims to help creator content succeed on Pinterest through expert curation by other creators. But did it work? Did community-driven Pin curation lead to better performing Pins on Pinterest? The short answer: ...