With an excess of 4.5 billion people using the internet globally, the best place to run a marketing campaign is on social media. Social media
What is a Social Media Campaign? A social media campaign is a well-thought-out marketing strategy that uses one or more social media channels to reinforce
“You don’t become an entrepreneur. You are born like that. You like to take risks. You like to create stuff, do things, and be the
Have you ever spent a chunk of time making content for one social media platform that turned out so good, you wanted to share it
Social media marketing can often seem like the wild west. Anything goes, and marketers have to try everything to see what sticks. However, this isn’t
Lesa Banks was an award-winning Fortune 500 Marketer who worked with big companies and crushed goals. She loved marketing so much that her life revolved
In a post-pandemic online world, content strategy has become the new biggest concern for smart marketers. With more social media users than ever before, company
As a small business owner, you’re probably really great at your craft. You’re a baker who makes amazing cinnamon rolls. Or you’re a designer who
For many small business owners, marketing can feel overwhelming. You’re so busy delivering for your customers and clients or working with your employees that adding
Let’s face it. When was the last time you really looked at your company marketing personas and actually used the information contained in them to
