Pinterest SEO Guide: Getting Traffic Fast

To say that search traffic is lately volatile would be a severe understatement. UGC sites being pushed to the top, high authority news outlets suddenly being ranked for the niche sphere they were never in, and AI results appearing more and more.

Diversification of your traffic sources was never as important as it is today. And amongst various options there is a source that can provide your consistent results fast. 

That source is Pinterest. Today we will deep dive into how to get started on Pinterest to make sure that you start getting some quality clicks asap! 

Understanding Pinterest SEO

Pinterest SEO is about optimizing your content to appear in Pinterest’s search results. You want your pins to be visible to users who are searching for ideas and inspiration.

Don’t think of Pinterest as of a social network. In reality, Pinterest is an image search engine. 

Algorithm Basics

The Pinterest algorithm is a set of rules that determines which pins show up in a user’s feed. This algorithm prioritizes fresh content and user engagement. 

This means your pins should be original and invite interaction (such as repins, clicks, and comments).

• Keywords: Just like Google, Pinterest’s search engine uses keywords to find relevant content. Make sure to include them in your pin titles, descriptions, and the text overlay on images.
• Quality of Images: The search engine prefers high-quality, vertical images that follow the 2:3 aspect ratio.
• Pinner Quality: If you consistently pin content that users find engaging, your content is more likely to appear in searches.

Relevance of Pinterest in SEO

Pinterest is a powerful search engine in its own right. Using Pinterest can be a smart move in your overall SEO strategy, as pins often appear in Google search results, increasing your brand’s visibility.

• Backlinking: Each pin includes a link back to the source, which can drive traffic to your website.
• Keyword Integration: Use the same SEO strategies on Pinterest as you would with Google. Integrate relevant keywords in your pin descriptions and profile to boost your search rankings.

Optimizing Your Pinterest Profile

Creating a Pinterest profile that stands out can significantly affect how your content is discovered and engaged with. Be strategic about your username, bio, and account verification to set up your profile for success.

Choosing the Right Username

Your username is your unique identifier on Pinterest. It’s important to:

• Use a name that closely matches your brand name for consistency and recognition.
• Keep it short, memorable, and easy to search for.

Consider using a variation of your brand name that also incorporates keywords related to your business or industry if your exact brand name is not available.

Crafting an Effective Bio

Your bio is a snapshot of what you and your business are all about. To make it effective:

• Incorporate keywords naturally to improve search visibility.
• Clearly state what your business does and what kind of value you offer to followers.

Don’t forget to include a call-to-action or a link to your website to drive traffic.

Verifying Your Business Account

Getting your account verified adds credibility and trust to your profile. Here’s how to do it:

1. Switch to a Pinterest business account if you haven’t already.
2. Follow Pinterest’s instructions to verify your website. This usually involves adding a meta tag or uploading an HTML file to your website’s root directory.

Effective Keyword Research

When you’re aiming to boost your Pinterest presence, honing in on the right keywords is crucial.

They influence your visibility and how easily users can discover your content in search results.

Identifying Key Terms

First up, you’ve got to figure out which Pinterest keywords are your golden tickets. Think about the terms that best describe your pins and boards. 

These key terms should mirror the language your target audience uses. You can start with broader terms and then zero in on more specific phrases related to your niche.

• Broad term example: Recipes
• Specific term example: Vegan gluten-free recipes

A killer way to identify potential keywords is by looking at what’s already working. Check out the top search terms and related pins in your niche. 

You can also try Tailwind’s Free Pinterest Keyword Finder. It’s the easy button for keyword research!

See a pattern? Those recurring words are your clues.

Utilizing Pinterest Search

Now, let’s take those keywords for a spin in the Pinterest search bar. As you type, Pinterest will display a dropdown with suggestions. These are gold mines for search volume clues. 

The terms popping up suggest they’re commonly searched for and could increase your chances of appearing in search results.

For example:

• When you type “vegan,” suggestions might include “vegan recipes,” “vegan meals,” and “vegan desserts.”
• Choose specific suggestions with a decent search volume but not so broad that your content gets lost.

Remember, including these keywords in your pin titles and descriptions amps up your SEO game. 

Make sure they’re naturally integrated, though—keyword stuffing is a no-go. Keep it neat and relevant for the best shot at climbing those Pinterest ranks.

Creating Compelling Pinterest Boards

Crafting Pinterest boards that grab attention and drive engagement involves smart naming practices and carefully selecting content that resonates with your target audience.

Board Naming and Visibility

Board Titles: Choose clear and descriptive titles for your boards. Think of terms your audience might search for; this helps in SEO and makes your boards easy to find. For instance, “Easy Vegan Dinner Recipes” is better than just “Food.”

Visibility Settings: Make sure your boards are public to reach the widest audience. Use the edit feature on each board to adjust visibility and ensure it’s set to public.

Curating Content and Ideas

Pin Selection: Only pin content that is high-quality and relevant to the specific board theme. This keeps your boards organized and appealing.

Idea Freshness: Regularly add new pins to keep your boards fresh and engaging. Pinterest favors active accounts, so frequently updating your boards can boost their visibility.

Pin Crafting and Optimization

Creating quality pins that engage and reach a wider audience starts with paying close attention to their design and structure. Your pins need to stand out visually, have clear and compelling captions, and use Rich Pins to enhance their informational value.

Designing Standout Images

Your pins’ images are the frontline soldiers in the battle for attention on Pinterest. Start with a high-resolution image that fits within the recommended aspect ratio of 2:3. Consider bold color schemes and simple layouts to grab a scroller’s eye. 

Infuse your images with text overlays that complement, not clutter. Use fonts that reflect your brand’s personality, but ensure readability — especially on mobile devices.

• Image Guidelines:
  • Aspect Ratio: 2:3
  • Colors: Bold and eye-catching
  • Text: Readable and brand-consistent

Writing Descriptive Captions

The captions of your pins are your chance to hook viewers with more context. Write clearly, including relevant keywords without stuffing them. 

Think about what phrases a user might search for, and include those in a natural, conversational tone. Avoid jargon unless it’s common in your niche. Always ensure that your pin descriptions reflect the content of your pin and provide value.

• Caption Tips:
  • Keywords: Use relevant and search-oriented terms
  • Length: Ideal pin description length is around 100 to 200 characters
  • Tone: Casual, as if talking to a friend
  • Value: Make it informative and engaging

Implementing Rich Pins

Rich Pins pull extra information directly from your website, elevating your content’s utility. There are several types including Product, Recipe, Article, and App Pins, each offering unique optimization benefits. 

To enable Rich Pins, you’ll need to add the appropriate metadata to your website, then apply to Pinterest for validation. Once approved, these pins provide a richer experience for users and can boost your content’s reach and effectiveness.

• Rich Pin Varieties:
  • Product: Displays pricing, availability, and where to buy
  • Recipe: Includes ingredients, cooking times, and serving sizes
  • Article: Shows headline, author, and story description
  • App: Offers an install button directly within the pin

Building Pinterest Engagement

To harness the full potential of Pinterest and boost your profile’s visibility, focus on engaging your audience and driving interaction.

Encouraging Saves and Shares

Saves: You want your content to resonate so much with viewers that they save it to their boards. To make this happen, create pins that provide value and appeal to your target audience’s interests. 

Use high-quality images, clear typography, and incorporate trends relevant to your niche. Saves increase your content’s lifespan and can significantly boost your visibility on Pinterest.

Shares: Encourage users to share your pins by crafting shareable content. Integrating call-to-action (CTA) overlays on images or in your pin descriptions can guide your followers on what to do next. Remember, more shares equate to wider reach and increased traffic to your profile.

• Tips to boost saves and shares:
  • Design: Create visually appealing pins.
  • Value: Offer useful information or inspiration.
  • CTA: Include clear calls to action.

Comments are also vital for engagement. Reply to them to foster a sense of community and show that you value your audience’s feedback.

Creating Video Content

Video Content: Videos are a powerful tool to captivate your audience. Pinterest favors this type of content, which can lead to higher engagement rates than standard pins. 

Craft concise, visually-appealing videos that provide immediate value or entertainment. Ensure that they are optimized for mobile viewing, as most users will be accessing Pinterest on their mobile devices.

Grow Your Following: As you create and share more video content, you’ll likely see an uptick in followers. These followers can become part of your brand’s community, sharing your content and contributing to the conversation.

• Video content strategies:
  • Quality: Prioritize high-resolution and well-edited videos.
  • Messages: Keep your video messages clear and on-brand.
  • Engagement: Respond to comments on your videos to engage with your community.

Leveraging Pinterest Analytics

Pinterest Analytics is a gold mine for understanding how your content performs and for learning more about your audience’s preferences. 

To get the most out of this platform, pay attention to pin performance and user engagement. These metrics not only inform your content strategy but also help in optimizing your overall Pinterest SEO approach.

Tracking Pin Performance

Track the success of your pins by looking at:

• Impressions: How often your pins appear on user screens. A high number means you’re getting visibility.
• Clicks: The number of times pinners clicked to view your content in more detail. More clicks indicate interest in your content.

Analyzing User Engagement

Understand how users interact with your pins. Consider:

• Saves (Repins): Pinners saving your content for later signals that they find it valuable.
• Comments: Feedback can give you direct insights into what your audience thinks and feels about your pins.

Keep a close eye on these interactions to gauge the quality of your pins and their ability to engage and connect with your target pinner group. A high level of engagement usually means your pin quality is on point and your content is well-optimized for your audience.

Integrating with Other Platforms

In blending Pinterest with other platforms you elevate your visibility and leverage diverse user bases. Think of it as a multi-channel approach that boosts your content’s reach and discoverability.

Cross-Platform Promotion

To make the most of cross-platform promotion, you should share your Pinterest content on other social media networks like Facebook. Here’s how:

1. Link Your Accounts: Ensure your Pinterest profile is connected to your Facebook account for seamless sharing.
2. Share Pins on Facebook: Post your pins as Facebook updates to tap into a broader audience.
3. Engage with Communities: Join Facebook groups relevant to your Pinterest boards and contribute meaningfully.

WordPress and Pinterest

Connect your WordPress blog to Pinterest to enhance traffic and SEO value through the following methods:

• Install a Pinterest Plugin:
  • Pinterest “Pin It” Button: This allows visitors to easily pin your blog images.
  • Pinterest Widgets: Add these to showcase your Pinterest presence on your blog.
• Rich Pins:
  • Validate your site with Pinterest to enable Rich Pins, which provide more context about an article or product directly on the pin.
• Optimize Your Images:
  • Ensure your blog images are Pinterest-friendly; i.e., tall and visually appealing.
  • Include keywords in the file names and alt text of the images.

Maximizing Discoverability

To boost your Pinterest presence, paying attention to domain quality and smart hashtag usage is crucial for your pins to be more discoverable and visible to your target audience.

Enhancing Domain Quality

Your domain quality on Pinterest is essentially a measure of your website’s credibility and relevance. To improve it:

• Verify your website: This adds a badge of authenticity and can improve your pin’s rankings.
• Publish frequent, original content: Consistent posting tells Pinterest your domain is active and relevant.
• Ensure high-quality, vertical images: Pinterest favors high-quality images with a 2:3 aspect ratio, making your content look its best.
• Optimize for mobile: Most Pinterest users are on mobile devices, so a mobile-friendly website is more likely to retain users directed from Pinterest.

Strategic Hashtag Use

Hashtags on Pinterest work like a search feature, helping users find your content by relevance. To use them effectively:

• Use specific hashtags: Include specific hashtags that accurately describe the pin’s content.
• Limit the number: Opt for 2-4 relevant hashtags per pin to increase the chance of appearing in relevant searches.
• Stay updated: Keep track of trending hashtags in your niche and include them when appropriate.

Content Strategies for Various Niches

Crafting the right content for your Pinterest SEO strategy hinges on understanding your niche and what excites your target audience. Let’s dive into specifics for some of the most popular categories: food, beauty, and DIY.

Tailoring to Target Audience

When you’re developing content it’s key to tune into your target audience’s preferences and behaviors. Analyze your analytics to see what content types perform best, whether it’s step-by-step guides, infographics, or before-and-after photos.

For instance, a DIY woodworking enthusiast typically engages more with process-oriented visuals and detailed project plans, while a makeup lover might prefer quick video tutorials or the latest skincare routine in a pin-friendly format.

Remember, it’s all about creating value that resonates with your followers.

Ideas for Food, Beauty, and DIY

Your content must be enticing and shareable across these niches to boost visibility and engagement.

• Food: Capture the attention of foodies with high-quality images of your dishes.
  
  Utilize lists for ingredients and bullet points for instructions to make your recipes user-friendly.
  
  Keep abreast of trending cuisines and dietary preferences to ensure you cover a variety of tastes.
  
  • Trending Recipe Example:
    • Vegan Chocolate Cake
      • Ingredients: List them from main to least used.
      • Instructions: Use numbered steps for clarity.
• Beauty: In the realm of beauty, showcase your products through sleek photos and simple tutorials.
  
  Stay updated on beauty trends and curate content that addresses common concerns such as skincare routines for different skin types.
  
  • Popular Beauty Pin Idea:
    • 5-Minute Makeup Challenge
      • Content: Show a before-and-after photo series with a time-lapse video.
• DIY: DIY enthusiasts look for inspiration and feasibility.
  
  Offer content that provides practical solutions to common problems, or showcase novel uses for everyday items.
  
  Step-by-step photos or quick videos can be particularly effective here to demonstrate the process.
  
  • DIY Project Suggestion:
    • Upcycled Bookshelf
      • Materials Needed: Display in a clear, organized layout.
      • Step-by-Step Guide: Use brief descriptions with accompanying images.

Summary

While Pinterest is a fantastic source of targeted traffic, at the end of the day it all comes down to testing. 

If you are pinning for a couple of days but nothing is happening, make sure to review the analytics and see what ideas had the most potential. Then double-down on those and keep testing approaches and visuals. 

At first, things might be moving quite slow. But as you publish more content you will see your efforts compounding!