Looking to boost your business’s visibility on Pinterest? Want to know the secrets of truly effective Pinterest marketing and the tactics the pros use to realize exceptional results? Here at Tailwind we live and breathe Pinterest. We’ve seen firsthand how brands can use Pinterest to rapidly grow their sales, generate high-quality leads, and connect with one of the most vibrant and active communities on the web.
Since Pinterest is all about sharing ideas and inspiration, we’ve put together a list of the most effective Pinterest marketing hacks out there. Let’s take a look.
(Author note: Original post by Melissa Megginson, updated in 2025 by the Tailwind Marketing Team, edited by Susan Moeller, proofread by Kimberly O’Brien)
1. Focus on your Pinterest SEO
Pinterest is more than just a visually-focused social media platform. It’s also an incredibly powerful search and discovery engine, making Pinterest SEO a necessity. Well-organized, SEO-friendly profiles, Pins, and Boards are vital for getting your content discovered, shared, and repinned.
The Hack: Use searchable, relevant keywords in your Pin text, Board names, and Board descriptions. Discover words that work for your company by using Tailwind’s Keyword Tool.
2. Reuse viral content from other platforms (sparingly)
While repurposing content remains valuable, it’s essential to prioritize creating fresh, high-quality Pins tailored specifically for Pinterest. According to Tailwinds’ latest Pinterest research, fresh Pins drive most new traffic from Pinterest, emphasizing the platform’s preference for new content.
3. Speak to the dream
More than any other social network, people use Pinterest to be inspired. It’s where people go to plan their future — not comment about what they are currently doing. From cooking tips and wedding ideas to powerful quotes and DIY art tips, Pinterest users strongly connect with emotionally-resonant and imaginative content. In fact, 74% of pinners view Pinterest as a tool to help them plan for the future, and 67% of pinners will experience a major life event within 6 months, according to a study by Millward Brown Digital and Pinterest.
The Hack: Even if your business doesn’t lend itself to visual storytelling, there’s always an emotion or idea you can evoke with the right image. If you’re an accounting firm, a photo of a tax form probably isn’t going to generate much excitement. But a picture of a stunning vacation setting tagged with “tax return” in the description will.
4. Give ’em what they want
Pinterest is a great place to share your products and services, but it’s also a place to share the ideas and inspiration that your audience is looking for.
The Hack: Create Boards that are less about your brand and more about your audience. If you’re a clothing retailer, create Boards about fashion trends, seasonal styles, or celebrity looks. If you’re a restaurant, create Boards about recipes, cooking tips, or food presentation ideas.
5. Use Rich Pins
Rich Pins automatically sync information from your website to your Pins. There are four types of Rich Pins: app, product, recipe, and article. Rich Pins provide more context about an idea because they show extra information directly on the Pin.
The Hack: Set up Rich Pins for your website to provide more information and drive higher engagement. For example, product Rich Pins include real-time pricing and availability, while article Rich Pins show the headline, author, and story description.
6. Pin consistently with Tailwind’s SmartSchedule
Maintaining a consistent pinning schedule is crucial for engaging your audience and maximizing reach. However, manually pinning at optimal times can be challenging.
The Hack: Utilize Tailwind’s SmartSchedule to automatically determine and schedule Pins at the most engaging times for your specific audience. This ensures your content is posted when your audience is most active, increasing the likelihood of engagement.
BONUS: Tailwind includes an average weekly Pin volume indicator to show you at a glance how much you have Pinned. Try to Pin at least 10 times/day.
7. Leverage Tailwind’s Interval Pin Scheduling
To keep your audience engaged, it’s important to have a steady flow of content. However, manually scheduling Pins can be time-consuming and inconsistent.
The Hack: Use Tailwind’s Interval Pin Scheduling to automate the distribution of your content over time. This feature allows you to space out your Pins, ensuring a consistent flow of content across boards without overwhelming your audience. It’s particularly useful for seasonal campaigns or evergreen content that can benefit from regular exposure.
8. Leverage evergreen content
Pinterest is an evergreen content platform where Pins can drive traffic and engagement for years. Over 60% of Saves are from Pins over a year old. Focus on creating timeless content that remains relevant to maximize long-term engagement.
The Hack: Design Pins that address common, ongoing user needs such as tips, tutorials, or resources that don’t go out of date. For instance, if you’re in the food niche, recipes like “Quick Weeknight Dinners” have perennial appeal. Use analytics to identify your best-performing evergreen content and refresh those topics periodically with updated visuals or descriptions.
9. Aim for Viral Pins
The top 1% of Pins account for over 50% of total impressions and clicks. Crafting high-quality, engaging Pins increases the likelihood of going viral, significantly boosting your reach and traffic.
The Hack: The #1 tip for viral Pins is to stick to a vertical format. Pinterest allows for horizontal image upload, but those Pins don’t perform as well as vertical aspect ratios.
BONUS: Raw images perform best for some categories of content. Check out this chart and to see what’s likely best for your category.
10. Optimize Pin Descriptions and Titles
Well-crafted descriptions and titles enhance discoverability. Incorporate relevant keywords naturally to improve search rankings and engagement.
The Hack: Write clear, concise descriptions that incorporate relevant keywords naturally. Think about what your audience might search for, and include those terms. Pair this with compelling, benefit-driven titles like “How to Organize Your Pantry in 10 Minutes” or “5 Tips for a Stress-Free Wedding.” Use Tailwind’s tools to analyze your keyword strategy and ensure your content is optimized for Pinterest\u2019s search engine.
11. Utilize high-quality images
High-quality images are more likely to be saved and shared. Ensure your Pins feature clear, visually-appealing images to attract and engage users.
The Hack: Incorporate bold text overlays and vibrant colors to capture attention. Avoid cluttered designs, and stick to non-script fonts. Tools like Tailwind Create can help you generate professional-quality designs that are tailored to your branding and optimized for Pinterest.
BONUS: Add alt text to your images to increase accessibility for people with visual impairments. Try Tailwind’s Free Alt Text Image Generator to make the process fast and easy.
12. Align your content with Pinterest trends
Pinterest Trends reveal the topics and categories gaining popularity on the platform, offering a unique opportunity to create content that resonates with your audience. Pins can go viral across all categories, but focusing on trending topics gives your content a greater chance of reaching more people.
The Hack: Use Pinterest Trends to identify the themes currently captivating users, such as seasonal topics, emerging styles, or holiday planning. Tailor your content to fit these trends while staying true to your brand. For example, if cozy fall decor is trending, a lifestyle brand could create “Top 5 Cozy Living Room Ideas” or “DIY Autumn Wreath Tutorials.” By aligning your content with what’s trending, you increase engagement and position your brand as relevant and timely.
Conclusion
With these strategies and Tailwind’s powerful Pinterest tools, you’ll be well on your way to mastering Pinterest marketing and growing your business with ease. Start implementing these hacks today and watch your Pinterest presence thrive!
