Pinterest Content Best Practices — from Pinterest’s UK Team

As part of Tailwind’s ongoing Partnership with Pinterest, we recently got to sit down with Michelle Pinchard, Pinterest Strategic Partner Manager for the UK. Michelle covered the basics of an effective content strategy for Pinterest. It was incredibly helpful information about Pinterest content strategy!

Watch the session & check out our key takeaways.

Key Takeaways

• Pinterest’s Unique Position: Positioned at the intersection of search, social, and commerce with over half a billion users seeking inspiration and content curation. Users are diverse, from Gen Z to retirees, and Pinterest offers a solo media experience.
• High-Intent Audience: Users come to Pinterest with high intent, looking for inspiration they can implement in real life. The longevity of content (Pins) ensures that posts have long-term visibility.
• Unbranded Searches: 96% of searches on Pinterest are unbranded, providing opportunities for content creators to introduce their brands early in users’ discovery journey.
• Pinterest as a Traffic Driver: Content on Pinterest can reach a wider audience beyond followers, driving significant traffic to websites and increasing sales.
• Seasonal and Evergreen Content: Creators should plan for seasonal trends and evergreen topics, leveraging tools like Pinterest Trends and Predict reports to stay ahead.
• Keywords and SEO: Strategic use of keywords in bios, pins, and boards enhances content discoverability. Pinterest’s Keyword Planner helps optimize content.
• Visual Appeal and Repurposing Content: Content repurposed for Pinterest should be visually appealing, watermark-free, and optimized for the platform’s specific formats like text overlays and captions for accessibility.
• Tailwind Integration: Tailwind can be used to schedule Pinterest posts, maintain consistency, and collaborate with teams effectively.