Pinterest Ads Agency: How to Pick the Best One?

With over 553 million monthly active users globally, Pinterest has evolved into a powerful marketing channel with remarkably high commercial intent.

Unlike scrolling mindlessly through feeds, Pinterest users are deliberately searching for ideas — making them exceptionally receptive to relevant brand messaging.

For businesses looking to tap into this unique opportunity, a specialized Pinterest ads agency offers the expertise, creative vision, and technical knowledge to transform Pinterest’s highly engaged audience into loyal customers.

In this post we will dive a bit deeper into what Pinterest ads agencies do and how to pick the best one!

What is a Pinterest Ads Agency?

A Pinterest ads agency is a specialized marketing partner that focuses exclusively or predominantly on creating, managing, and optimizing advertising campaigns on the Pinterest platform.

Unlike general social media agencies that spread their expertise across multiple platforms, Pinterest-focused agencies like Simple Pin Media (founded and focused on Pinterest since 2014) have developed deep platform knowledge, including Pinterest’s unique algorithm behaviors, user psychology, and creative best practices.

These specialized agencies typically offer end-to-end Pinterest marketing services, from account setup and strategic planning to creative development, campaign management, and detailed performance analysis.

They understand the nuances that differentiate Pinterest from other platforms — particularly its longer content lifespan, search-like discovery mechanics, and the planning-oriented mindset of its users.

Pinterest advertising agencies are particularly valuable for:

E-commerce brands seeking to drive direct product discovery and sales
Lifestyle brands that align with Pinterest’s core categories (fashion, home, beauty, food, travel)
Service businesses targeting life events or planning moments (wedding services, home renovation, financial planning)
B2B companies in visual industries (design, architecture, marketing)

Why Pinterest Should Be Part of Your Marketing Strategy

Pinterest occupies a unique position in the digital marketing landscape.

Unlike most social platforms focused on what’s happening now, Pinterest is where users plan for the future — whether that’s tonight’s dinner, next month’s home renovation, or next year’s wedding.

This planning mindset creates exceptional opportunities for brands to influence decisions early in the buyer journey.

The platform’s demographics also offer compelling reasons for brands to invest in Pinterest marketing. While the user base has diversified significantly in recent years, Pinterest still maintains strength with valuable consumer segments:

76% of Pinterest users are female, though male usage continues to grow
The platform reaches 45% of all US women aged 25-54
Pinterest users have 30% higher average purchase value than users from other social platforms
85% of Pinners say they use Pinterest to plan new projects

From an ROI perspective, Pinterest offers several advantages over other digital channels:

Pins have a remarkably long lifespan — sometimes continuing to drive engagement for months or years (compared to hours or days on other platforms)

The platform functions as a visual search engine, allowing your content to be discovered when users search for relevant terms
Shopping features are deeply integrated into the platform experience, creating seamless paths to purchase

Services Offered by a Pinterest Ads Agency

A full-service Pinterest ads agency typically provides comprehensive support across all aspects of Pinterest marketing.

Pinterest Account Setup and Optimization

Professional setup ensures your Pinterest presence is built for advertising success from day one.

This includes business verification, proper tag implementation, and strategic board organization that aligns with both your brand goals and Pinterest’s search patterns.

Strategic Pinterest Marketing Planning

This process identifies your ideal Pinterest audience segments, analyzes competitive positioning, and creates a content roadmap aligned with Pinterest’s unique seasonal planning cycles.

Creative Development for Pins and Campaigns

Platform-specific creative design follows Pinterest best practices while maintaining brand consistency.

Campaign Management and Optimization

Ongoing campaign management ensures your Pinterest advertising budget delivers maximum impact. This would include sophisticated audience targeting, regular bid optimizations, and performance-based creative refreshes to maintain engagement over time.

Pinterest SEO and Keyword Research

SEO and Keyword Research identifies high-volume search terms specific to Pinterest user behavior and strategically incorporates them across your Pins, boards, and campaigns.

Analytics and Performance Reporting

Agency packages may also include custom dashboards for tracking key metrics, conversion attribution analysis, and actionable insights for continuous strategy refinement.

Pinterest Shopping and Catalog Management

E-commerce optimization connects your product catalog directly to the Pinterest shopping ecosystem.

The Pinterest Ads Creation Process

Developing effective Pinterest advertising campaigns involves a structured approach that balances creative excellence with technical precision.

Here’s how professional Pinterest ads agencies typically approach the process:

1. Strategic Foundation

The process begins with developing a deep understanding of your business goals, target audience, and competitive positioning.

Agencies usually start by analyzing your existing Pinterest presence (if any), identifying key performance indicators, and establishing clear campaign objectives.

2. Creative Concept Development

Based on the strategic foundation, the agency develops creative concepts designed specifically for Pinterest’s unique visual environment.

Standard Pins: Static images with descriptive text
Video Pins: Motion content that automatically plays in feeds
Carousel Pins: Multiple images users can swipe through
Shopping Pins: Product Pins with direct purchase capabilities
Collections: Curated groups of products that users can browse

3. Targeting Strategy

Pinterest offers sophisticated targeting capabilities that allow precise audience definition:

Interest targeting based on user pinning behaviors
Keyword targeting to reach users actively searching
Audience targeting including customer lists and lookalikes
Demographic targeting for age, gender, and location
Behavioral targeting based on engagement patterns

A skilled Pinterest ads agency will develop a layered targeting approach, often using different strategies for prospecting versus retargeting campaigns.

4. Campaign Launch and Management

Once creative assets and targeting strategies are approved, campaigns are structured and launched:

Setting up the campaign hierarchy within Pinterest Ads Manager
Configuring budgets and bidding strategies
Implementing the Pinterest tag for conversion tracking
Establishing campaign flight dates and pacing

5. Ongoing Optimization

After launch, the agency continuously monitors performance and makes data-driven adjustments:

Creative optimization based on engagement metrics
Audience refinement to focus budget on top-performing segments
Bid adjustments to maintain competitive positioning
Budget reallocation to highest-performing campaigns

6. Scaling and Expansion

As successful patterns emerge, the agency works to scale winning approaches:

Expanding budget for high-performing campaigns
Testing new audience segments based on initial results
Developing new creative based on performance insights
Exploring additional Pinterest ad formats

How to Choose the Right Pinterest Ads Agency

Selecting the ideal Pinterest advertising partner requires careful evaluation. At the end of the day, it is about people and the quality of your account manager, but still there are a couple of things that you should keep in mind:

Specialized Pinterest Expertise

Look for agencies that demonstrate deep Pinterest-specific knowledge, not just general social media expertise. Ask detailed questions about:

Pinterest-specific case studies and results
Their understanding of recent Pinterest algorithm changes
Pinterest advertising certification or partnership status
Their familiarity with Pinterest’s unique user psychology

Creative Capabilities

Since Pinterest is fundamentally a visual platform, assess the agency’s creative abilities:

Review their portfolio specifically for Pinterest creative examples
Evaluate whether their aesthetic aligns with your brand and Pinterest’s environment
Determine if they have in-house design capabilities or outsource
Ask about their process for continual creative refreshment

Data-Driven Approach

Effective Pinterest advertising requires sophisticated data analysis and optimization:

Inquire about their analytics capabilities and reporting frameworks
Ask how they approach testing and what metrics they prioritize
Discuss their process for optimizing campaigns based on performance data
Evaluate their understanding of attribution modeling for Pinterest

Transparency and Communication

Your agency relationship should be built on clear communication and transparency:

Ensure complete visibility into campaign performance and spending
Establish clear communication channels and response expectations
Define reporting frequency and format
Discuss how strategy adjustments and pivots are handled

Pricing Structure

Pinterest agencies typically offer several pricing models:

Percentage of ad spend
- The range can be quite wide, starting at 15-20% for smaller budgets going all the way down to 3-5% for bigger budgets — all depends on negotiations.
Flat monthly management fee (ranging from $1,500-$10,000+ depending on complexity)
Performance-based fees tied to specific results
Hybrid models combining fixed fees with performance incentives

Discuss which model aligns best with your business goals and budget constraints.

Pinterest Ads Best Practices in 2025

Staying current with Pinterest’s evolving best practices is essential for campaign success.

Visual Excellence

Use high-quality, vertically-oriented images (2:3 aspect ratio is ideal)
Embrace clean, uncluttered designs that provide visual clarity
Incorporate your brand elements subtly but consistently
Consider seasonal color palettes that align with Pinterest trends
Test both lifestyle imagery and product-focused content

Content Strategy

Create content that solves problems or provides inspiration
Use descriptive, keyword-rich Pin titles and descriptions
Develop content series that tell a cohesive brand story
Balance promotional content with valuable inspiration

Technical Optimization

Implement the Pinterest tag across your entire website
Set up enhanced match for improved attribution
Leverage automated bidding strategies for efficiency
Connect your product catalog for shopping campaigns

Platform Integration

Coordinate Pinterest campaigns with your broader marketing calendar
Create separate landing pages optimized for Pinterest traffic
Develop cross-platform retargeting strategies
Use Pinterest insights to inform content on other channels

Pricing and ROI: What to Expect from Pinterest Advertising

Understanding the financial aspects of Pinterest advertising helps set realistic expectations.

Typical Ad Costs

Pinterest CPMs (cost per thousand impressions) typically range from $2-$5
Click costs average $0.10-$1.50 depending on industry and competition
Conversion costs vary widely but often compare favorably to Instagram and Facebook

ROI Expectations

Initial testing phase (1-2 months): Focus on learning and optimizing
Growth phase (months 3-6): Improving efficiency and scaling successful tactics
Maturity phase (6+ months): Maximizing return and expanding reach

Pinterest often delivers stronger ROI for:

Products with visual appeal and higher price points
Seasonal businesses that align with planning cycles
Brands in Pinterest’s core verticals (fashion, home, beauty, food)

Agency Value Enhancement

A specialized Pinterest agency typically improves your return through:

Reduced learning curve and costly mistakes
Creative expertise optimized for the platform
Sophisticated targeting and optimization strategies
Economies of scale from managing multiple accounts
Early access to beta features and platform updates

Conclusion

As Pinterest continues to evolve as a unique combination of visual search engine, inspiration hub, and shopping platform, the value of specialized expertise becomes increasingly apparent. A dedicated Pinterest ads agency brings the strategic vision, creative capabilities, and technical knowledge needed to transform Pinterest’s highly intentional audience into your brand’s community of customers.

The platform’s distinct advantages — including its planning-focused user mindset, extended content lifespan, and seamless shopping features — create unparalleled opportunities for brands willing to invest in Pinterest-specific strategies. Whether you’re an e-commerce brand seeking direct sales, a service business targeting major life moments, or a B2B company in a visual industry, Pinterest’s unique ecosystem offers valuable growth potential when approached with expertise and creativity.

By partnering with the right Pinterest advertising specialists, you gain not just tactical campaign management but strategic insights that can influence your broader marketing approach. In the increasingly crowded digital landscape, Pinterest’s distinct combination of search intent and visual discovery provides a powerful alternative to both traditional search advertising and conventional social media marketing — delivering value throughout the customer journey from initial inspiration to final purchase.

FAQs About Pinterest Ads Agencies

How much does a Pinterest ads agency typically charge?

Most Pinterest agencies charge either a percentage of ad spend (typically 15-20% for smaller budgets, potentially scaling down for larger spends) or a flat monthly management fee. Management fees generally start around $1,500-$2,000 monthly for basic service and can range up to $10,000+ for enterprise clients with complex needs. Some agencies offer performance-based pricing tied to specific KPIs.

Do I need a Pinterest ads agency if I already have a social media team?

While your existing social team may have general social media expertise, Pinterest functions quite differently from platforms like Instagram or Facebook. A specialized Pinterest agency brings platform-specific knowledge about Pinterest’s unique algorithm, user behavior patterns, creative best practices, and technical implementation requirements. Many brands find value in having their internal team collaborate with Pinterest specialists, particularly during the initial strategy development and campaign launch phases.

How quickly can I expect to see results from Pinterest advertising?

Pinterest typically requires a longer runway than some other advertising platforms. Initial testing and learning usually takes 1-2 months, with performance improvements continuing over 3-6 months as algorithms optimize and learnings accumulate. Pinterest’s advantage is that once campaigns are performing well, results tend to be more sustainable with content continuing to drive engagement for extended periods.

What industries perform best on Pinterest?

While virtually any visual business can find success on Pinterest, certain industries align particularly well with the platform’s core use cases:

Home decor and improvement
Fashion and beauty
Food and recipes
Travel and destinations
Wedding and event planning
Crafts and DIY projects
Fitness and wellness
Personal finance (particularly visual content around financial goals)

That said, even B2B companies in visual fields like design, architecture, and marketing can achieve strong results with properly tailored strategies.

How does Pinterest advertising compare to Instagram and Facebook?

Pinterest advertising differs from Instagram and Facebook in several key ways:

Intent: Pinterest users are actively searching and planning, creating higher intent than passive scrolling
Lifespan: Pinterest content typically remains discoverable and drives engagement for months or years, compared to days or hours on Instagram/Facebook
Format: Pinterest functions as a visual search engine, not just a social feed
Competition: Pinterest generally offers less competition and potentially lower costs than the saturated Facebook/Instagram ecosystem
Attribution: Pinterest often influences purchases earlier in the consideration cycle, making proper attribution more complex but also more valuable

Most brands find that Pinterest works best as a complement to other platforms rather than a replacement, serving different phases of the customer journey.