Determining the best times to pin on Pinterest can significantly maximize your visibility and engagement. Let’s break down what the data tells us, how time zones influence your strategy, and the daily engagement patterns to consider.
5 Best Times To Post On Pinterest On Monday
Mondays are ideal for kickstarting the week with motivational and planning-focused content. This day sets the tone for the week, drawing users looking for fresh starts and new ideas.
- 11:00 AM
- 2:00 PM
- 5:00 PM
- 8:00 PM
- 9:00 PM
5 Best Times To Post On Pinterest On Tuesday
Tuesday captures audiences looking to get into the week’s rhythm. It’s a great time for actionable ideas and inspiration to keep the momentum going.
- 9:00 AM
- 3:00 PM
- 4:00 PM
- 7:00 PM
- 10:00 PM
5 Best Times To Post On Pinterest On Wednesday
The midweek mark is a pivotal moment for engagement, ideal for content that re-energizes and inspires users, keeping their week productive and creative.
- 8:00 AM
- 1:00 PM
- 4:00 PM
- 6:00 PM
- 11:00 PM
5 Best Times To Post On Pinterest On Thursday
Thursday’s focus shifts towards the weekend, making it a prime day for sharing weekend prep, DIY projects, and hobby-related content that inspires and engages.
- 12:00 AM
- 7:00 AM
- 2:00 PM
- 5:00 PM
- 9:00 PM
5 Best Times To Post On Pinterest On Friday
Fridays are all about the excitement for the weekend. Posts should cater to leisure, entertainment, and travel, tapping into the audience’s anticipation for weekend activities.
- 12:00 PM
- 3:00 PM
- 5:00 PM
- 8:00 PM
- 10:00 PM
5 Best Times To Post On Pinterest On Saturday
Saturdays are perfect for casual, fun, and DIY content that users can engage with over their weekend.
- 9:00 AM
- 1:00 PM
- 3:00 PM
- 7:00 PM
- 8:00 PM
5 Best Times To Post On Pinterest On Sunday
Sundays are ideal for inspirational and planning content as users prepare for the week ahead.
- 8:00 AM
- 11:00 AM
- 2:00 PM
- 4:00 PM
- 9:00 PM
This structured approach provides a clear roadmap for maximizing Pinterest engagement by day, with specific times to ensure your content reaches its intended audience effectively.
But keep in mind that the actual best times to pin may be individual for your particular content type and audience.
Best Pinterest Pinning Times — Other Considerations
Data-Driven Insights
When you’re aiming to boost your Pinterest game, it’s crucial to lean on data. Tools like Google Analytics or Tailwind offer granular insights into your account’s performance, helping you craft the best schedule.
The Role of Time Zones
Your audience might be spread across various time zones, and that’s a critical factor to include in your strategy. If your audience is primarily in the Eastern Standard Time (EST) zone, but you’re located in the Pacific Standard Time (PST) zone, you’d need to adjust your posting schedule accordingly.
For broad reach, consider the continental U.S. peak times, which occur when both the EST and PST time zones are likely to be online — typically around 8 PM EST / 5 PM PST.
Engagement Patterns by Day
Unlike other platforms, Pinterest engagement can vary dramatically by day. Tailwind’s research indicates Saturdays and Sundays receive higher engagement rates for most topics.
Furthermore, Fridays at around 3 PM show a noticeable spike in traffic and engagement, aligning with people planning for the weekend.
- Weekend engagement: Higher on Saturdays and Sundays
- Friday spike: Around 3 PM for weekend planners
Remember, these are starting points. Your specific audience might interact differently based on their habits and the type of content you’re sharing.
Monitoring your Pinterest analytics will provide the most accurate guide for tweaking your pinning schedule to match your audience’s engagement patterns.
Optimizing for Peak Times
Find peak times when your audience is most active. Typically, Saturdays and Sundays are great for reaching users, as weekends tend to drive more engagement.
Specifically, late afternoons and evenings from around 8 PM to 11 PM are prime time slots. Pinning during these periods can boost your visibility and website traffic.
- Best Days to Pin:
- Saturday and Sunday: Higher engagement and repins
- Friday: Good for leading into the weekend buzz
- Weekdays:
- Aim for Thursday and Friday evenings to capture early weekend activity.
- Monday: Start of the week can catch people planning for the week ahead.
Remember that these are just guidelines; check your own Pinterest Analytics to see when your audience is online.
Seasonal and Timely Pinning
When you’re gearing up to pin on Pinterest, syncing your content with the calendar can make quite the impact.
Think seasons and holidays — they’re prime time for your lifestyle or travel pins. For instance, summer might be the perfect moment to share your beach vacation tips or swimsuit finds.
During fall, your followers likely crave cozy sweaters and pumpkin spice anything. Food & beverage pins that highlight seasonal ingredients or holiday-themed recipes will seriously resonate with home cooks looking for inspiration.
Don’t forget those yearly parties. Whether it’s a spooky Halloween bash or a festive New Year’s Eve party, ensure your boards are brimming with applicable party ideas and inspirations.
Summary
Remember, timing is everything. Pin too early, and your audience might not be ready; too late, and they’ve already found their go-to holiday recipe or sweater. Aim to pin such seasonal content 2-4 weeks in advance.
With this approach, your Pinterest presence could truly thrive, reaching eager pinners right when they’re in the thick of making plans or hunting down that perfect holiday inspiration. Happy pinning!
