Feeling stuck on how to write an Instagram bio? It happens to the best of us. After all, those 150 characters can make or break the growth of your audience!
Your Instagram bio is the first thing people notice when they go to your profile (and we assume there is no need to re-introduce the critical importance of the first impression). It’s also where you introduce your brand to potential customers, create personal connections, and (hopefully) drive a considerable amount of traffic to your business.
Whew! That’s a lot of pressure for a few lines of text! But don’t worry, we’re here to help you assemble the perfect Instagram bio for your brand.
In this post, we’ll look at how to:
We will also look at our favorite secret weapon Smart.bio and how it can make your profile pop!
Your Instagram bio is the section on your profile page where you include a brief description about yourself, your business, your brand, and/or the purpose of your Instagram account. Your bio is found beneath your Instagram profile name.
Your Instagram bio helps people engage with your profile, and within your Instagram bio there are countless ways to get creative.
Here’s what a bio should include:
One thing is for certain: for the best Instagram profile possible, you’ll need to keep your bio short and sweet in order to stay under the bio’s 150-character limit.
But don’t worry — Instagram bios aren’t set in stone. If you like some of our Instagram bio ideas, you can tweak your bio!
You never get a second chance to make a first impression!
Will Rogers
An Instagram bio is what people see first when they visit your page, so it needs to stand out!
You have just seconds to leave a great impression and convince someone to follow you.
Check out the six steps from our Instagram bio tips for making a great first impression!
Think of your Instagram bio as a short and sweet cover letter.
Here are our best ideas to make your Instagram bio a killer success:
You know how the saying goes. What’s in a name?
The opportunity to brand your Instagram bio even more, that’s what!
Technically, you have two names on Instagram that hang above your Instagram bio. One is your Instagram handle, which you choose when you sign up for Instagram and have to change in your Settings. The other is your Instagram profile name!
Check out where the two appear on travel blogger Helen Sula’s Instagram page below, where “heleneinbetween” is the handle.
Your profile name shows up in bold right above your Instagram bio, just like a little heading. If you wanted to, you could just put your company or brand name in this line. However, you might be missing out on a few extra opportunities to brand your profile and attract more followers if you stop there!
You have 30 available characters in this line (including emojis!), and it’s a great place to describe what you do, who you are, or what you’re all about. Including relevant keywords and descriptive words in your Instagram bio makes it so much easier for your audience to find you. For example, if you’re a hairstylist, adding your profession — “hairstylist” — and the city you’re located in your profile name makes it super easy for people looking for a hairstylist in your city to find your Instagram account.
Did we mention that your Instagram bio has a character limit? Don’t waste this valuable real estate on unnecessary details. For example, there’s no need to restate your name here; instead, focus on providing any details that you didn’t get across in your profile picture and name line!
The Instagram bio is the perfect place to highlight significant details about who you are, what you do, and how you use your Instagram profile in an attention-grabbing way. Your bio is usually the last thing people read before making a decision to follow you OR click on the link in your bio!
Here are a few Instagram bio ideas to get users interested in your profile:
To make the most out of your bio space, be sure to use different words (not the same ones as in your name line) to further describe your brand focus or blog content.
After you focus on the message you want to convey with your Instagram bio, you’ll want to format it for easy readability and understanding. After all, you have just a few seconds to get the attention of a new follower or customer!
See our creative Instagram bio ideas and formatting tips below.
We get this question a lot. Using a hashtag in your Instagram bio depends on what you want to portray within the summary of what your Instagram profile is about. You can add hashtags and mentions to your Instagram bio to create a clickable hyperlink.
However, hashtags in your Instagram bio don’t guarantee that your profile will automatically appear in that search stream. If you include a hashtag in your Instagram bio, users will be able to click on that hashtag and see all of the posts using that hashtag — not just yours.
If you’ve created a hashtag specifically for your community or business, it’s a great idea to include it in your Instagram bio so your Instagram followers (and profile visitors) can see it — and it’s also a great spot to collect user-generated content!
Adding a user mention works the same way in your Instagram bio (by creating a clickable hyperlink) and is a great way to introduce the face or faces behind your brand. Linking your personal Instagram handle idea is a great Instagram bio idea — it’s a little clue for curious browsers!
Nothing turns off readers faster than a thick wall of text. A block of words might just make your followers’ eyes (and brains!) tired before they even begin. Good Instagram bios include line breaks and slashes.
Lettering artist Dawn Nicole does this really well in her Instagram bio:
When you type your Instagram bio, make sure to remove any spaces before and after each sentence that you want to put a line break around. Then hit return. (If you’re on an Apple device, tap the number button in the lower-left corner of your keyboard to find your return button!) This will move the next sentence down to its own line.
You can create full line breaks in between each sentence by adding emojis, slashes or periods.
For a more creative bio, try switching out some words and phrases with relevant emojis to spark visual interest and create a refreshing reset for your viewer’s eyes!
The next element of a perfectly branded Instagram bio is an important one! It’s the next step your followers or visitors should take to learn even more about your product, blog, or brand.
Most often, this would be going to your website or another location to view more of your content. That’s why it’s so handy to include a link in your bio by adding a relevant URL.
Here’s how to add a link to your Instagram bio:
Step 1: Log in to Instagram
Step 2: Click on your profile photo in the bottom right corner (this brings you to your profile)
Step 3: Press Edit Profile
Step 4: In the space next to Website, enter your URL
Step 5: Hit Done
While you can put a link in your bio directly to your website URL, this isn’t always the best idea, especially if you want to direct followers to a certain page or promotion. Instead, many Instagram users choose a “link in bio” tool that acts as a landing page for multiple links, including links shared with each post!
Tailwind’s FREE Smart.bio tool does just that! In a matter of moments you can create a clean, branded link in your bio (it looks like this: smart.bio/yourusernamehere) so that your followers enjoy a branded experience from start to finish.
When choosing a “link in bio” tool, it’s important to choose one that doesn’t create a distracting, lengthy link in your bio. Even better, a “link in bio” tool that allows you to create your own custom URL can keep your Instagram bio effortlessly branded!
Take a peek at Smart.bio below!
Elevate your bio game with Smart.bio, and watch your Instagram presence soar. Get started now!
With Smart.bio, you can also upload a mix of static link buttons and clickable feed images to optimize the posts, links, and offers you’ll always want to send your followers to. Some creative bio ideas to try in your Smart.bio are: links to newsletters, email lists, guides, links to special offers, blog posts or other places to connect with you like TikTok or Pinterest.
PRO TIP
When you use Smart.bio with Tailwind for Instagram, your linked feed images will update in real-time on your Smart.bio landing page — even when you auto post!
No more having to go into another app to separately add in a link and coordinate the time it goes live with the time your post does —Tailwind does it for you automatically when you schedule your Instagram post!
Plus, Smart.bio is easy to brand, which makes it easier to design a creative Instagram bio that reflects well on your brand.
Smart.bio by Tailwind is completely brandable, which is a feature either unavailable on most links in bio tools, or only available through a paid subscription!
With Smart.bio you can customize:
Plus, Smart.bio allows you to see analytics in real-time, including total visits to your landing page, total link clicks, and the click-through rate of your content!
Using this information, you’re able to figure out if your Instagram bio is clear enough to lead followers to your link in bio tool or if you should adjust your CTAs!
These analytics also help you determine if your buttons are interesting and engaging enough to earn clicks or if you should change your approach to get the most traffic possible.
Smart.bio allows you to meet your brand goals when it comes to your Instagram presence. Using it will transform your good Instagram bio into a great one. And, it’s free.
Whether it’s a change in your professional life, a new milestone, or a shift in your personal brand, your bio should reflect the most current aspects of who you are and what you do.
Consider setting a reminder to review and refresh your bio every few months. This not only ensures that your bio remains relevant but also allows you to experiment with different keywords, hashtags, and calls to action to see what resonates most with your audience.
Keeping your bio fresh and up-to-date is a simple yet effective way to communicate your evolving story to your Instagram community.
Look at accounts that successfully engage their target audience and note common elements. Are they using specific keywords, emojis, or calls to action?
How do they structure their information? Is it direct and to the point, or more narrative and personal? Pay attention to how they integrate their brand voice and personality into their bio.
This analysis can inspire you to refine your own bio. However, it’s important to maintain your authenticity. Rather than copying, use these insights to enhance your bio in a way that remains true to your brand or personal identity.
Your Instagram bio is prime real estate for showcasing your personal brand or business identity. In just a few words, you need to convey who you are, what you offer, and what makes you unique.
For personal brands, this might mean highlighting your skills, passions, or life philosophy. For businesses, it’s about summarizing your products or services and your unique selling proposition.
Be clear, concise, and compelling; remember, you only have 150 characters to make an impact. Use language that resonates with your target audience and reflects your brand voice.
Consistency is key. Ensure your bio aligns with the tone and style of your posts. Including relevant keywords and hashtags can also improve discoverability.
Now that you have an idea of what goes into crafting the best bio for Instagram, it’s time to write a clever bio of your own!
Here are some Instagram bio examples to get you started. You can use these bios for inspiration, or simply copy and paste them! We don’t mind.
Driving traffic from Instagram is easier than ever, thanks to Tailwind’s FREE Smart.bio tool!
Smart.bio allows you to feature as many links as you like on a clean, stylish landing page.
Your followers can click on the branded link in your bio to see all the products, posts and content linked to your Instagram posts.
Of all the things to put in your bio, a powerful “link in bio” tool like Smart.bio is a must!
Besides being able to add multiple links, Smart.bio allows you to track how many people click the links. That way you can analyze what your followers are drawn to most, and leverage it!
Once you have everything set on your bio, you can use Tailwind’s Instagram Scheduler feature to automatically schedule your post links and update the Smart.bio page once your Instagram post goes live!
Curious? Get a free trial of Tailwind for Instagram no credit card required!
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