Every year, Pinterest’s “Pinterest Predicts” report becomes a must-read for marketers and online businesses.
Unlike other trend reports, this isn’t about what’s popular now—it’s a forecast of what’s coming next based on real user behavior from Pinterest’s 450+ million monthly users.
What is Pinterest Predicts?
“Pinterest Predicts is an annual trend report that forecasts future trends based on the behavior of Pinterest’s 450+ million monthly users. Unlike other reports, it highlights what’s coming next, with 80% of predictions proving accurate over the last four years.”
With an impressive 80% accuracy rate over the last four years, this report is an invaluable resource for businesses looking to stay ahead of the curve, create relevant content, and connect with their audience in meaningful ways.
Pinterest isn’t just a place for scrolling; it’s where consumers actively plan their future. From home renovations to wardrobe upgrades, Pinterest users are always thinking ahead.
This makes Pinterest a powerful tool for trend detection, often spotting shifts in consumer behavior long before they hit other platforms.
For online businesses, investing in trends can be risky, but not when they’re backed by Pinterest’s proven track record. Over the past four years, 80% of Pinterest’s predicted trends have come to life.
This gives marketers the confidence to build campaigns, create products, and tailor content strategies around these insights, knowing they’re rooted in real, data-driven forecasts.
Pinterest’s trends are shaped by what its users are actively saving, searching for, and planning. These aren’t just passing interests—they’re signals of intent.
With Gen Z and Millennials driving much of this activity, the trends are fueled by demographics that are shaping consumer culture. Whether it’s niche aesthetics like “Western Gothic” or the rise of metallic design elements in “Hot Metals,” these trends give businesses clear direction on how to resonate with their audience.
Gen Z is Pinterest’s fastest growing audience.
Unlike other platforms that highlight fleeting moments, Pinterest is about long-term inspiration. It’s where users come to discover ideas and act on them—making it the perfect playground for online businesses. By aligning your marketing campaigns with these trends, you’re meeting your audience where they’re already planning and spending, creating a seamless path from inspiration to conversion.
Why is a customer’s aspirational state of mind important for marketers?
A customer’s aspirational state of mind matters for marketers because it reveals their desires, goals, and vision for the future. By understanding and aligning with these aspirations, marketers can craft messaging that resonates on a deeper emotional level, builds stronger connections, and motivates action. When marketing reflects what customers aspire to achieve—whether success, happiness, or personal growth—it drives engagement, loyalty, and meaningful brand relationships.
Pro Tip:
One of the major trends Pinterest predicts for 2025 is the rise of hyper-personalized content. To stand out, creators will need eye-catching, customized visuals that reflect their brand’s unique identity. With Tailwind’s Create tool, you can design stunning Pins in seconds, ensuring your content aligns with trending aesthetics and grabs attention in crowded feeds.
The trends identified in Pinterest Predicts aren’t just insights—they’re opportunities to create more engaging campaigns, attract new customers, and increase sales. Here’s how online marketers and businesses can make the most of these emerging interests:
Highlight specific themes that are gaining traction. Marketers can use these trends to craft content that feels fresh and relevant.
Pinterest Ads are a powerful way to reach users who are actively searching for inspiration. Trends from Pinterest Predicts can guide your ad creative and targeting.
Pro Tip:
Another trend to watch in 2025 is the evolution of search behavior on Pinterest, with users focusing more on niche and long-tail keywords. Tailwind’s Pinterest Keyword Finder makes it easy to discover the most relevant terms for your audience, helping you craft captions and Pin descriptions that boost discoverability.
If the trends align with your business, consider adapting your products or services to reflect consumer interest.
Trends provide endless inspiration for educational and engaging content. Use them to position your brand as an authority in your industry.
Pro Tip:
As these trends gain momentum, consistency will be key to maintaining visibility. Pinterest rewards regular posting, and Tailwind’s Scheduling tool takes the guesswork out of when and how often to post. Effortlessly plan your Pinning strategy, ensuring your content reaches your audience at the optimal time.
Below are the actual trends that Pinterest identified for the next year:
Weddings and parties will take inspiration from the Rococo era, showcasing opulent and ultra-feminine aesthetics like corset gowns, luxe accessories, and ornate tablescapes.
Marketing Insight: Marketers can capitalize on this trend by promoting luxury event décor, wedding accessories, and fashion collections featuring intricate, vintage-inspired details. Ideal for brands targeting wedding planners, event stylists, and Gen Z consumers.
Modern surrealism inspires party décor with curvy candlesticks, fantastical flowers, and gravity-defying centerpieces.
Marketing Insight: This trend opens opportunities for brands selling unique home décor, tableware, and floral services. Promote visually-creative and Instagram-friendly products that stand out in hosting and entertaining spaces.
Makeup trends focus on a singular color aesthetic—like mood rings for your face—with Gen Z and Boomers flaunting bold hues.
Marketing Insight: Beauty brands can create campaigns focused on monochromatic makeup lines and tutorials. Highlight bold, cohesive palettes that allow users to express mood-based aesthetics.
Sultry siren-inspired looks dominate, including dark mermaid makeup, wet wavy hair, and sea-themed nails.
Marketing Insight: Beauty and fashion brands can leverage the moody, ocean-inspired aesthetic for products like wavy hair tools, bold nail polishes, and themed collections targeting Gen Z and Millennials.
More is more with bold patterns, eclectic prints, vibrant textures, and maximalist décor.
Marketing Insight: Home décor and fashion retailers can promote colorful, layered products that appeal to Gen X and Boomers. Offer tips for combining prints, fabrics, and colors creatively for a curated but eclectic look.
Playful doll-inspired aesthetics emerge with doll-like makeup, whimsical room ideas, and cute accessories.
Marketing Insight: Marketers can focus on “cutecore” aesthetics for beauty, fashion, and home décor. Highlight products and experiences with whimsical, youthful energy to appeal to Millennials and Gen X audiences.
Embrace divine feminine energy with gold facials, goddess braids, and sublime nail designs.
Marketing Insight: Beauty, wellness, and fashion brands can create campaigns that emphasize empowerment and luxury. Highlight gold-infused products, goddess-inspired beauty routines, and ornate fashion accessories.
Dark cherry red becomes a vibe, inspiring makeup, interiors, and food with its sweet yet moody aesthetic.
Marketing Insight: This trend is perfect for beauty brands, home décor retailers, and food marketers. Feature cherry-inspired collections and products that align with this bold, moody color scheme.
Medieval and gothic-inspired fashion, accessories, and home décor make a regal comeback.
Marketing Insight: Fashion and interior design brands can launch medieval-inspired collections, including dark color palettes, chainmail details, and statement pieces. Market these themes as unique, timeless, and dramatic.
Sustainability meets sci-fi with solar-powered homes, self-sufficient gardens, and eco-friendly community spaces.
Marketing Insight: Sustainability-focused businesses can highlight eco-friendly innovations, DIY gardening kits, and futuristic home solutions. Position products as both practical and visionary to appeal to eco-conscious consumers.
Laid-back maritime-inspired fashion—think cable-knit jumpers, raincoats, and sardine tattoos—takes over.
Marketing Insight: Fashion brands can market relaxed, nautical-inspired apparel. Highlight cozy, coastal-themed products for Gen Z and Gen X looking to embrace this effortless aesthetic.
Coordinated outfits for friends, couples, and groups become a top fashion trend.
Marketing Insight: Promote matching apparel and accessories for groups. Consider launching “twinning” collections targeting friends, couples, and families looking to share styles.
Boho fashion gets an edgy twist with moto boots, leather bags, lace skirts, and fringe.
Marketing Insight: Fashion brands can create campaigns combining bohemian flow with edgy, street-ready styles. Highlight versatile pieces like moto boots and fringe bags for festival and urban settings.
Digital avatars take center stage, with Gen Z and Gen X customizing hairstyles, outfits, and accessories.
Marketing Insight: Brands in gaming, digital fashion, and accessories can capitalize on this by creating avatar-focused content or collaborations. Promote virtual products alongside physical fashion to connect digital and real-world aesthetics.
Pickles dominate food trends, from pickle cakes and fries to cocktails like pickle margaritas.
Marketing Insight: Food and beverage brands can launch pickle-inspired products, recipes, and playful campaigns. Highlight unique, unexpected pickle-based snacks, drinks, and condiments for adventurous consumers.
Wacky, imperfect, and silly cakes—like rat cakes and funny bento designs—gain popularity.
Marketing Insight: Bakers, food brands, and party planners can embrace playful, quirky cake designs. Highlight products and services that celebrate creativity, humor, and individuality.
Retro soda floats get a modern makeover with fun, fruity, and aesthetic soda recipes.
Marketing Insight: Beverage brands and cafes can promote creative soda float recipes and unique presentations. Highlight customizable, Instagram-worthy options to attract Gen Z and Millennials.
Adults embrace their inner child by hand-painting furniture, murals, and décor in bold, playful designs.
Marketing Insight: Home improvement brands can market DIY kits, paints, and furniture projects. Emphasize creativity and self-expression with playful, colorful design inspiration.
Mountains become the go-to travel destination as people seek fresh air and scenic adventures.
Marketing Insight: Travel agencies, outdoor gear retailers, and adventure brands can create campaigns promoting mountain getaways, hiking experiences, and cozy alpine aesthetics.
Baby showers evolve into practical “nesting parties” that focus on helping new parents prep for postpartum life.
Marketing Insight: Parenting brands can promote practical, supportive products like freezer-friendly meal kits, baby organization solutions, and postpartum care essentials. Market nesting parties as a modern, helpful alternative to traditional showers.
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