Every year, Pinterest’s “Pinterest Predicts” report becomes a must-read for marketers and online businesses.
Unlike other trend reports, this isn’t about what’s popular now—it’s a forecast of what’s coming next based on real user behavior from Pinterest’s 450+ million monthly users.
What is Pinterest Predicts?
“Pinterest Predicts is an annual trend report that forecasts future trends based on the behavior of Pinterest’s 450+ million monthly users. Unlike other reports, it highlights what’s coming next, with 80% of predictions proving accurate over the last four years.”
With an impressive 80% accuracy rate over the last four years, this report is an invaluable resource for businesses looking to stay ahead of the curve, create relevant content, and connect with their audience in meaningful ways.
Why Pinterest Predicts Is Important for Marketers
Your Competitive Edge in Trendspotting
Pinterest isn’t just a place for scrolling; it’s where consumers actively plan their future. From home renovations to wardrobe upgrades, Pinterest users are always thinking ahead.
This makes Pinterest a powerful tool for trend detection, often spotting shifts in consumer behavior long before they hit other platforms.
Proven Accuracy You Can Rely On
For online businesses, investing in trends can be risky, but not when they’re backed by Pinterest’s proven track record. Over the past four years, 80% of Pinterest’s predicted trends have come to life.
This gives marketers the confidence to build campaigns, create products, and tailor content strategies around these insights, knowing they’re rooted in real, data-driven forecasts.
Trends Powered by Actionable Insights
Pinterest’s trends are shaped by what its users are actively saving, searching for, and planning. These aren’t just passing interests—they’re signals of intent.
With Gen Z and Millennials driving much of this activity, the trends are fueled by demographics that are shaping consumer culture. Whether it’s niche aesthetics like “Western Gothic” or the rise of metallic design elements in “Hot Metals,” these trends give businesses clear direction on how to resonate with their audience.
Gen Z is Pinterest’s fastest growing audience.
A Platform Built for Marketing Success
Unlike other platforms that highlight fleeting moments, Pinterest is about long-term inspiration. It’s where users come to discover ideas and act on them—making it the perfect playground for online businesses. By aligning your marketing campaigns with these trends, you’re meeting your audience where they’re already planning and spending, creating a seamless path from inspiration to conversion.
Why is a customer’s aspirational state of mind important for marketers?
A customer’s aspirational state of mind matters for marketers because it reveals their desires, goals, and vision for the future. By understanding and aligning with these aspirations, marketers can craft messaging that resonates on a deeper emotional level, builds stronger connections, and motivates action. When marketing reflects what customers aspire to achieve—whether success, happiness, or personal growth—it drives engagement, loyalty, and meaningful brand relationships.
How Online Marketers Can Leverage Pinterest Predicts Trends
Pro Tip:
One of the major trends Pinterest predicts for 2025 is the rise of hyper-personalized content. To stand out, creators will need eye-catching, customized visuals that reflect their brand’s unique identity. With Tailwind’s Create tool, you can design stunning Pins in seconds, ensuring your content aligns with trending aesthetics and grabs attention in crowded feeds.
The trends identified in Pinterest Predicts aren’t just insights—they’re opportunities to create more engaging campaigns, attract new customers, and increase sales. Here’s how online marketers and businesses can make the most of these emerging interests:
Develop Trend-Aligned Content Strategies
Highlight specific themes that are gaining traction. Marketers can use these trends to craft content that feels fresh and relevant.
- Create Pin-Worthy Visuals: Use eye-catching images and designs that incorporate trending aesthetics.
- Design Seasonal Campaigns: Tie your campaigns to these themes, especially during high-engagement seasons like holidays.
- Use Trend-Driven Hashtags: On Pinterest and other platforms, integrate hashtags aligned with the trend to increase discoverability.
Optimize Pinterest Ads Around Trends
Pinterest Ads are a powerful way to reach users who are actively searching for inspiration. Trends from Pinterest Predicts can guide your ad creative and targeting.
- Visual Alignment: Design ad creatives that reflect the trending themes. For instance, use blue-hued designs to match the “Blue Beauty” trend.
- Audience Targeting: Focus your ads on demographics most engaged with the trends. If Gen Z is driving a specific trend, create campaigns tailored to their preferences and shopping habits.
- Promoted Pins: Highlight products or services that naturally align with the trends, ensuring they appear when users search for related terms.
Pro Tip:
Another trend to watch in 2025 is the evolution of search behavior on Pinterest, with users focusing more on niche and long-tail keywords. Tailwind’s Pinterest Keyword Finder makes it easy to discover the most relevant terms for your audience, helping you craft captions and Pin descriptions that boost discoverability.
Refresh Your Product Offerings
If the trends align with your business, consider adapting your products or services to reflect consumer interest.
- Launch Limited Editions: Offer products that tie into a trend. Pick one that fits your product line the most and see what can be done there.
- Reposition Existing Products: Reframe existing offerings to fit the trend narrative.
- Create Bundles: Group trend-aligned products together to encourage higher cart values.
Build Engaging Blog and Video Content
Trends provide endless inspiration for educational and engaging content. Use them to position your brand as an authority in your industry.
- How-To Guides: Create tutorials or blog posts showing how to incorporate the trends into daily life (e.g., “How to Style Your Home with [NEW TREND]”).
- Trend Spotlights: Share your brand’s perspective on a trend and why it matters to your audience. This not only educates your audience but also builds trust in your expertise.
- Inspiration Boards: Use Pinterest boards to curate collections based on each trend, featuring your products alongside complementary content.
Pinterest Predicts 2025 Trends with Marketing Insights
Pro Tip:
As these trends gain momentum, consistency will be key to maintaining visibility. Pinterest rewards regular posting, and Tailwind’s Scheduling tool takes the guesswork out of when and how often to post. Effortlessly plan your Pinning strategy, ensuring your content reaches your audience at the optimal time.
Below are the actual trends that Pinterest identified for the next year:
Rococo Revival
Weddings and parties will take inspiration from the Rococo era, showcasing opulent and ultra-feminine aesthetics like corset gowns, luxe accessories, and ornate tablescapes.
Marketing Insight: Marketers can capitalize on this trend by promoting luxury event décor, wedding accessories, and fashion collections featuring intricate, vintage-inspired details. Ideal for brands targeting wedding planners, event stylists, and Gen Z consumers.
Surreal Soirées
Modern surrealism inspires party décor with curvy candlesticks, fantastical flowers, and gravity-defying centerpieces.
Marketing Insight: This trend opens opportunities for brands selling unique home décor, tableware, and floral services. Promote visually-creative and Instagram-friendly products that stand out in hosting and entertaining spaces.
Aura Beauty
Makeup trends focus on a singular color aesthetic—like mood rings for your face—with Gen Z and Boomers flaunting bold hues.
Marketing Insight: Beauty brands can create campaigns focused on monochromatic makeup lines and tutorials. Highlight bold, cohesive palettes that allow users to express mood-based aesthetics.
Sea Witchery
Sultry siren-inspired looks dominate, including dark mermaid makeup, wet wavy hair, and sea-themed nails.
Marketing Insight: Beauty and fashion brands can leverage the moody, ocean-inspired aesthetic for products like wavy hair tools, bold nail polishes, and themed collections targeting Gen Z and Millennials.
Mix & Maximalist
More is more with bold patterns, eclectic prints, vibrant textures, and maximalist décor.
Marketing Insight: Home décor and fashion retailers can promote colorful, layered products that appeal to Gen X and Boomers. Offer tips for combining prints, fabrics, and colors creatively for a curated but eclectic look.
Dolled Up
Playful doll-inspired aesthetics emerge with doll-like makeup, whimsical room ideas, and cute accessories.
Marketing Insight: Marketers can focus on “cutecore” aesthetics for beauty, fashion, and home décor. Highlight products and experiences with whimsical, youthful energy to appeal to Millennials and Gen X audiences.
Goddess Complex
Embrace divine feminine energy with gold facials, goddess braids, and sublime nail designs.
Marketing Insight: Beauty, wellness, and fashion brands can create campaigns that emphasize empowerment and luxury. Highlight gold-infused products, goddess-inspired beauty routines, and ornate fashion accessories.
Cherry Coded
Dark cherry red becomes a vibe, inspiring makeup, interiors, and food with its sweet yet moody aesthetic.
Marketing Insight: This trend is perfect for beauty brands, home décor retailers, and food marketers. Feature cherry-inspired collections and products that align with this bold, moody color scheme.
Castlecore
Medieval and gothic-inspired fashion, accessories, and home décor make a regal comeback.
Marketing Insight: Fashion and interior design brands can launch medieval-inspired collections, including dark color palettes, chainmail details, and statement pieces. Market these themes as unique, timeless, and dramatic.
Terra Futura
Sustainability meets sci-fi with solar-powered homes, self-sufficient gardens, and eco-friendly community spaces.
Marketing Insight: Sustainability-focused businesses can highlight eco-friendly innovations, DIY gardening kits, and futuristic home solutions. Position products as both practical and visionary to appeal to eco-conscious consumers.
Fisherman Aesthetic
Laid-back maritime-inspired fashion—think cable-knit jumpers, raincoats, and sardine tattoos—takes over.
Marketing Insight: Fashion brands can market relaxed, nautical-inspired apparel. Highlight cozy, coastal-themed products for Gen Z and Gen X looking to embrace this effortless aesthetic.
Seeing Double
Coordinated outfits for friends, couples, and groups become a top fashion trend.
Marketing Insight: Promote matching apparel and accessories for groups. Consider launching “twinning” collections targeting friends, couples, and families looking to share styles.
Moto Boho
Boho fashion gets an edgy twist with moto boots, leather bags, lace skirts, and fringe.
Marketing Insight: Fashion brands can create campaigns combining bohemian flow with edgy, street-ready styles. Highlight versatile pieces like moto boots and fringe bags for festival and urban settings.
Player One
Digital avatars take center stage, with Gen Z and Gen X customizing hairstyles, outfits, and accessories.
Marketing Insight: Brands in gaming, digital fashion, and accessories can capitalize on this by creating avatar-focused content or collaborations. Promote virtual products alongside physical fashion to connect digital and real-world aesthetics.
Pickle Fix
Pickles dominate food trends, from pickle cakes and fries to cocktails like pickle margaritas.
Marketing Insight: Food and beverage brands can launch pickle-inspired products, recipes, and playful campaigns. Highlight unique, unexpected pickle-based snacks, drinks, and condiments for adventurous consumers.
Chaos Cakes
Wacky, imperfect, and silly cakes—like rat cakes and funny bento designs—gain popularity.
Marketing Insight: Bakers, food brands, and party planners can embrace playful, quirky cake designs. Highlight products and services that celebrate creativity, humor, and individuality.
Rebel Floats
Retro soda floats get a modern makeover with fun, fruity, and aesthetic soda recipes.
Marketing Insight: Beverage brands and cafes can promote creative soda float recipes and unique presentations. Highlight customizable, Instagram-worthy options to attract Gen Z and Millennials.
Primary Play
Adults embrace their inner child by hand-painting furniture, murals, and décor in bold, playful designs.
Marketing Insight: Home improvement brands can market DIY kits, paints, and furniture projects. Emphasize creativity and self-expression with playful, colorful design inspiration.
Peak Travel
Mountains become the go-to travel destination as people seek fresh air and scenic adventures.
Marketing Insight: Travel agencies, outdoor gear retailers, and adventure brands can create campaigns promoting mountain getaways, hiking experiences, and cozy alpine aesthetics.
Nesting Parties
Baby showers evolve into practical “nesting parties” that focus on helping new parents prep for postpartum life.
Marketing Insight: Parenting brands can promote practical, supportive products like freezer-friendly meal kits, baby organization solutions, and postpartum care essentials. Market nesting parties as a modern, helpful alternative to traditional showers.
