How SparkPeople Gets HUGE Traffic From Pinterest OSP Episode 36

For some businesses, it makes perfect sense to include Pinterest in their social media marketing. Those in the fashion, beauty and DIY industries have proven to be some of the most popular on the site. Another popular niche on Pinterest is fitness. SparkPeople, a weight-loss and fitness site that provides free recipes, resources and support has built a very successful Pinterest account.

In this week’s episode of the podcast I chat with Joe Robb, digital marketing manager for SparkPeople. He shares insights that even those outside of the health and fitness space can implement to find success on Pinterest.

My one of my favorite takeaways from our conversation was when Joe said “We listen to our community and try and help them” (Click to Tweet). This the foundation that SparkPeople seems to take with their site and their Pinterest account and I’m sure a huge factor that has contributed to their success.

Topics covered

How SparkPeople has modified their images to suit Pinterest
We discuss using a logo on an image VS a URL
The importance of planning ahead
How SparkPeople tracks their success with Pinterest
How SparkPeople lost 80% of their traffic from Pinterest and what they’ve done to get it back
The bounce rate of Pinterest traffic to their site

SparkPeople on Pinterest:

They have created a very targeted account with boards that focus on serving their community.

Visitors from Pinterest are greeted with a pop-up with a call to action to follow their Pinterest account.

By keeping the needs of their community in mind, with Pinterest, SparkPeople has been able generate traffic to their site and grow a large following. How do you feel about the Pinterest focused pop-up? Will you be using any of SparkPeople’s methods on your Pinterest account? Here are some more ideas for how to get traffic from Pinterest to your website.