The sincere brand personality is one of the five dimensions of brand personality developed by Jennifer Aaker. This framework helps clarify the voice, tone, and
With Tailwind’s 10-year anniversary this past week, we decided it was time for a brand refresh, and boy did it turn out even better than
I sat down with the co-owners of Duo Collective and real-life besties Abbey Oslin and Courtney Peterson to talk about starting a business together, and
Without formal design training, creating social media designs for multiple platforms can seem like a really intimidating task. Especially if it’s up to you as
Let’s face it. When was the last time you really looked at your company marketing personas and actually used the information contained in them to
Building and maintaining a strong brand presence on Pinterest can have a dramatically positive impact on your website traffic, lead generation, and sales. Today, we’ll
Brand photography: what does it mean? Good brand photography showcases you, your products or services, and what you do. In this article, we’ll go through
Did you know that everything you see creates an emotional response? How and where you see it also adds to that emotional response. This psychological
Self-branding is a key part of creating strong connections with your audience and supporting your businesses’ online marketing efforts! We wanted to find out what
Instagram is full of strong personal brands and identities that people love to follow. Those successful thought leaders, top influencers and personal brands on Instagram
