Are you looking to harness the power of Pinterest to grow your business or blog?
With over 550 million monthly active users and its unique position as both a search engine and social platform, Pinterest offers incredible opportunities for brands and content creators.
The challenge? Understanding Pinterest’s unique algorithm and user behavior.
Fortunately, you don’t need an expensive course to master Pinterest marketing. We have some of the best free Pinterest marketing courses that you can start mastering today!
Master Pinterest with Tailwind’s Free Course
The course is structured into easy-to-follow modules that take you from Pinterest basics to advanced strategies. With more than 35 lessons, this course has all the most critical topics covered. And, it’s laid out as individual pages that you can access sequentially or by topic.
Another perk: You don’t have to sign in to access the course.
Each lesson builds on the previous one, creating a comprehensive learning path for marketers at any level.
Key topics covered include:
- Setting up and optimizing your Pinterest business account
- Creating Pins that drive engagement and clicks
- Understanding Pinterest SEO and keyword research
- Developing a content strategy specifically for Pinterest
- Analyzing your Pinterest performance with metrics that matter
What makes our course special is that it’s created by genuine Pinterest marketing experts, and we regularly update the course to reflect the latest platform changes.
This course is perfect for bloggers looking to drive more traffic, e-commerce businesses wanting to showcase products, and content creators looking to expand their reach.
The Tailwind course is a great place to start if you are short on time and looking for the essential getting-started guide or the most important best practices to implement right now.
Access Tailwind’s free Pinterest marketing course at https://www.tailwindapp.com/pinterest-marketing/course
Learn From the Source: Pinterest Academy’s Official Course
Pinterest Academy is the official training platform directly from Pinterest, making it an authoritative source for learning Pinterest advertising strategies.
This free program offers comprehensive education centered on Pinterest’s advertising capabilities:
- Foundation of Pinterest advertising fundamentals
- Step-by-step guidance for creating high-performing Pin ad campaigns
- Detailed exploration of Pinterest’s various advertising formats and options
- Methods for analyzing ad performance through Pinterest analytics
- Advertising best practices developed by Pinterest’s own marketing experts
You’ll need to register with your Pinterest account to access the curriculum. What sets Pinterest Academy apart is its insider perspective on Pinterest advertising.
Start learning with Pinterest Academy at https://business.pinterest.com/en/pinterest-academy/
Getting Started with Pinterest for Business from Coursera
This guided project from Coursera is perfect for beginners who prefer a structured learning environment.
In just 2 hours, you’ll learn the fundamentals of setting up and optimizing a Pinterest business account. The course provides hands-on experience with creating Pins, organizing boards, and understanding Pinterest analytics.
It’s particularly valuable for visual learners, as it includes step-by-step video guidance from an experienced instructor.
This Coursera project is ideal for those who want a quick but thorough introduction to Pinterest marketing fundamentals.
https://www.coursera.org/projects/getting-started-with-pinterest
Pinterest Marketing and Advertising Course On Udemy
This comprehensive Udemy course takes you from Pinterest basics to advanced marketing techniques.
The course cost is listed as $89.99, but Udemy often steeply discounts prices. In March 2025 the course was on sale for $14.99.
The instructor provides over six hours of on-demand video content covering everything from account setup to creating sophisticated ad campaigns.
You’ll learn how to design high-converting Pins, implement keyword strategies, and leverage Pinterest analytics to improve your results.
The course is regularly updated to reflect Pinterest’s latest features and algorithm changes. With lifetime access and a completion certificate, this Udemy course offers exceptional value for anyone serious about mastering Pinterest marketing for business growth.
https://www.udemy.com/course/pinterest-marketing-and-advertising-course-for-beginners-to-advanced
The Pinterest Lab by Jenna Kutcher
Created by entrepreneur and marketing expert Jenna Kutcher, The Pinterest Lab offers a strategic approach to Pinterest marketing.
This course stands out for its focus on converting Pinterest traffic into actual sales and leads. Jenna shares the exact system she used to generate over 5 million monthly views on Pinterest. The comprehensive curriculum includes Pin design templates, content planning strategies, and advanced analytics interpretation.
The course also provides valuable insights on Pinterest SEO and how to integrate your Pinterest strategy with your overall marketing efforts.
The course is $297.00 with payment options available.
https://thepinterestlab.jennakutcher.com
Why Pinterest Marketing is Essential for Your Business in 2025
If you’re wondering whether Pinterest is worth your time and effort, consider these compelling reasons:
Unique position in the social media landscape: Unlike platforms focused on momentary interactions, Pinterest is where users actively plan future purchases and projects.
High purchase intent: According to Pinterest, 89% of weekly Pinners use Pinterest for purchase inspiration. Users come to the platform ready to discover and buy products.
Impressive content longevity: While a tweet or Instagram post might have a lifespan of hours, Pins can continue driving traffic for months or even years.
SEO benefits: Pinterest functions as a visual search engine, providing additional opportunities to appear in search results beyond Google.
Pinterest particularly excels for businesses in categories like home decor, fashion, food, travel, wellness, and education.
How to Select the Best Pinterest Course for Your Needs
Your current Pinterest knowledge level: If you’re completely new to Pinterest and seeking fundamental platform insights, Tailwind’s course offers a holistic introduction to get you started. If you’re specifically interested in mastering Pinterest’s advertising capabilities, Pinterest Academy provides specialized advertising guidance directly from the source.
Your specific business goals: Looking to develop a well-rounded Pinterest strategy that covers organic growth, content planning, and overall platform optimization? Tailwind’s course excels at providing this broader perspective. Want to focus specifically on Pinterest’s advertising ecosystem and paid promotion options? Pinterest Academy delivers comprehensive advertising training straight from Pinterest itself.
Maximizing Your Learning with These Pinterest Courses
To get the most out of these free Pinterest courses:
Create a dedicated study schedule: Block out specific times each week to focus on your Pinterest education. Consistency is key to building momentum.
Take action immediately: Apply what you learn to your Pinterest account right after each lesson. Implementation reinforces learning.
Document your journey: Keep a “Pinterest strategy journal” to track which strategies you’ve implemented and their results.
Start small but be consistent: Rather than trying to implement everything at once, choose one key learning from each module and perfect it before moving on.
Build a Pinterest test board: Create a private board to practice Pin creation and strategy before publishing to your main boards.
Turning Course Knowledge Into Pinterest Marketing Success
Learning is only valuable when it translates into action. Here’s how to implement what you learn effectively:
Create a Pinterest marketing action plan:
- Define clear, measurable goals for your Pinterest presence
- Outline your content pillars and board strategy
- Develop a content creation schedule
- Establish key performance indicators
Set realistic Pinterest goals:
- Start with modest growth targets (followers, impressions, clicks)
- Focus on engagement rates over vanity metrics
- Set both short-term (30 days) and long-term (90+ days) objectives
Establish a consistent pinning schedule:
- Determine your optimal posting frequency (usually 5-10 Pins daily)
- Mix fresh content with repins of existing content
- Maintain consistency rather than sporadic bursts of activity
Get the tools you need:
- Scheduling will save you from the constant grind of posting
- Automating some parts of the pinning process makes sense to keep your pinning volume high. (Tailwind can take care of that for you!)
Measure and analyze your Pinterest performance:
- Track monthly growth in key metrics
- Identify your highest-performing content types
- Adjust your strategy based on data, not assumptions
Overcoming Obstacles in Your Pinterest Journey
As you implement your Pinterest strategy, you’ll likely face challenges. Here’s how to navigate common hurdles:
Algorithm changes: Both courses address how to stay adaptable as Pinterest evolves. Focus on creating quality content that serves Pinterest users rather than trying to “game” the algorithm.
Content creation workload: Use batch creation methods taught in Tailwind’s course to develop multiple Pins in one sitting. This approach saves time and maintains consistency.
Slow initial growth: Pinterest is a marathon, not a sprint. Both courses explain that Pinterest typically takes 3-6 months to gain momentum, so patience is essential.
Finding your visual style: Pinterest Academy provides excellent guidance on creating visually appealing Pins that align with platform aesthetics while standing out.
Keyword research challenges: Tailwind’s course offers specific techniques for finding and using the right keywords to maximize your Pin visibility.
