Every small business owner can relate to the challenge of not having enough time and resources to market their respective businesses.
Far too often, the Herculean task of handling marketing-related issues falls into your lap with little help, if any.
Case in point: you might be wondering how you can generate more leads to scale your business and increase your revenue as a small business.
Consequently, you might be surprised to find out that cold emailing prospects is more effective than marketing on social media platforms, and the stats bear that out: 60% of individuals prefer receiving promotions via email as opposed to the 20% that prefer receiving promotional ads on social media platforms.
Here’s the thing: the whole concept of email marketing is often seen as a luxury by small business owners because of how much time, effort, and money it takes to grow a mailing list, write emails for drip sequences, and come up with the precise verbiage to use in your email messages to your audiences.
Fortunately, if you’re a small business owner, you can save time you would have otherwise spent writing emails by using an AI email generator to help you bolster your email marketing strategy and create email templates that engage, build trust, and convert in just a few seconds.
See, an AI writing assistant isn’t just something you use to create website copy — you can also use it to boost your overall email marketing strategy as a small business.
In this article, we’ll show you how you can use an AI email assistant to help reduce your writing time so you can focus on the more important tasks of running a small business.
Effective Email Writing and Marketing for Small Businesses
Email marketing is a proven game-changer when it comes to every business’s bottom line. As a small business, you can’t scale or draw new clients without it.
You’ve gone “all in” on your business as it is — why waste time with marketing strategies that don’t bring in the massive return on investment that email marketing can deliver?
Here are four reasons why effective email writing is the lifeblood of any sized business:
1) Email marketing gives you more “bang for your buck”
Small business owners tend to cough up cash to keep operating — sometimes more cash than flows in.
Email marketing doesn’t need to cost an arm and a leg. In fact, you can do it yourself at little to no cost without having to subscribe to conventional email marketing tools.
(Did you know that if you are a Tailwind customer you already have a built-in email solution?!)
You don’t even need to spend a single cent to use the multitude of AI writing assistants that also double as AI email writing apps to begin leveraging email marketing.
2) Email marketing is consistent
Social media and search engine algorithms aren’t as reliable as email marketing is. Social media algorithms constantly change, and proper SEO takes a lot of time and a lot of money (or both) — and adjusting to these changes means spending more of both.
That’s not the case when it comes to email. Email isn’t subject to algorithm changes, and it doesn’t cost as much as recalibrating your social media and SEO strategy to retain a consistent, steady performance.
3) Emails are more personal
One of the main tenets of marketing is to “listen to your customers.” And the truth is, people like emails because of their personalization and credibility. 70% of individuals prefer to receive emails from brands over SMS, direct mail, or other means of communication. More on this in the next section.
4) Emails convert at a higher rate than social
People buy from businesses because of the trust they have in their brands and their capability.
Small businesses may offer a better personal touch or product and service offering, but customers might find it hard to trust them. That’s where email comes in: 60% of individuals say that they’ve bought a product or service because of email marketing, which is significantly higher compared to social media channels.
Personalization in Email Marketing for Small Businesses
Personalization leads to more conversions, more purchases, and happier, more engaged customers.
Every customer wants to feel that the businesses they wish to support value them before they commit to buying. Personalizing your email messages to suit your target audience may seem like minor changes, but they mean all the world to your bottom line and how well your emails actually convert.
Here are just a few examples of personalization that is not intrusive:
- Using their first name — you already have this, and it is not too personal.
- Purchase history — what did they buy, when did they buy it? Both can serve as a CTA trigger for further actions.
- Date of registration — a great opportunity to check how people who registered 3, 6, 12 months ago like your content.
Personalized emails can lead to anywhere from a 10% to a 55% increase in open rates, while 80% of individuals who received them are likelier to purchase again.
Segmented email campaigns can raise revenues by as much as 760%. Therein lies the importance of personalization in email marketing as a small business.
The best part is that you don’t have to go over your marketing budget to harness email marketing. AI email writer tools can do the job for you more economically and with literally zero effort. We’ll show you how to leverage AI writing assistants for email marketing and small business success.
How Can Small Businesses Leverage AI Email Writer Tools?
We’ve established the importance of email communication as part and parcel of every successful business, regardless of size.
The problem is that it isn’t always easy to craft well-written email sequences that convey the exact message that you desire for your brand — particularly for business owners that lack the requisite writing skills or experience in doing so.
Convincing customers to join your email list is tough, but keeping them engaged is even tougher. An email list is of very little value if it doesn’t contain engaged subscribers who look forward to receiving and reading your emails. If your subscribers aren’t engaged, they’ll never convert into paying customers, or those who once bought from you will not convert into repeat customers.
And that’s where artificial intelligence comes in. With the advent of AI writing assistants, crafting the perfect message became easier for everyone. There’s literally no reason why small business owners can’t raise their marketing game up a notch and draft emails like champions with AI writing tools.
Let’s take a closer look at AI writing assistants and how they are changing the way businesses and content creators are approaching their email marketing strategies.
AI Writing Assistants: Revolutionizing Email Marketing for Everyone
AI-enabled writing assistants and email writers are applications that harness artificial intelligence and machine learning algorithms to automatically create high-quality emails in just one click.
AI email writers are designed to save time by quickly crafting grammatically-correct, concise, and personalized emails at the drop of a hat. Through their algorithms, these tools can draw data from your clients such as social media profiles, previous emails, purchase history, and other pertinent sources of information to craft high-quality emails that are tailored exactly to each recipient’s language, needs, preferences, and profile.
AI-enabled email writing assistants help businesses of all sizes to save tremendous amounts of time and financial resources by reducing the tedium of writing emails manually. AI email writers can also help small business owners manage and monitor all their email correspondences with their clients, allowing them to send emails, follow-ups, and responses in a timely, easy manner.
Ghostwriter: A Tailwind Tool for Small Business Email Campaigns
Tailwind Ghostwriter is an AI writer that belongs to the Tailwind small business marketing suite. Tailwind Ghostwriter enables you not only to manage your entire social media presence on Facebook, Instagram, and Pinterest, but also allows you to create content calendars, product descriptions, SEO, website copy, and high-quality email sequences all in one productivity tool.
Tailwind Ghostwriter can create bespoke, finely-targeted copy to suit every possible need that small business marketers possess. Moreover, Tailwind Ghostwriter features state-of-the-art, industry-leading AI prompts that help write flawless, high-quality articles, email sequences, social media posts, and text content that reads as though it was written by a human based on the user’s intent.
Integrating AI Email Writer Tools into Your Marketing Strategy
That said, how do you incorporate an AI email writer like Tailwind Ghostwriter into your overall marketing strategy?
Here are several ways you can leverage this robust, sophisticated, and full-featured tool for your small business to generate revenue, foster engagement, and build trust with your target audiences through email marketing:
- Boost your productivity. AI email writer tools help small business owners by speeding up the time it takes to write emails. It can take too much time to craft a properly personalized cold email in order to get any sort of response — time that you might not have the luxury of as an entrepreneur. AI writer tools like Tailwind Ghostwriter can help you drastically reduce the effort it takes to draft cold emails that require minimal human intervention to perfect their messaging, allowing you to focus on the more important aspects of running a small business.
- Devise effective email campaigns and sales funnels. AI tools make it so easy to come up with content ideas for your next email marketing campaign. Simply prompt your desired generative AI email writer to create a list of content and campaign ideas for email campaigns that are relevant to your industry. You’ll be surprised at the results. They will typically require minimal tweaking to get clear, crisp, and concise email sequences suited perfectly to your email list’s tastes and sensibilities that will help them ease their way into your sales funnels.
- Generate fresh copy and marketing angles. It’s hard enough to write cold emails. But it’s even harder to consistently create compelling copy over time. No one is immune to writer’s block, and no one is immune to repeating themselves with the same writing styles and talking points for marketing angles — especially once you’ve settled into a certain rhythm. AI writing tools like Tailwind Ghostwriter can freshen up your perspective and your creative juices to write money-making subject lines, email copy designed to convert, and marketing angles to engage with your prospects.
- Increase open and click-through rates with winning subject lines. Subject lines can make or break your email campaigns altogether. Oftentimes, they make the difference between your message being opened and acted upon by your recipient or going straight to the trash. That’s where AI tools come in: they are fantastic short-form copywriting tools. Simply prompt your desired AI writer to come up with a list of various subject lines, mix and match with the right emojis for that visual appeal, and optimize for best practices — and watch your open and click-through rates improve almost instantly.
- Create A/B tested CTAs that actually convert. The call to action (CTA) is the bedrock of every successful email marketing campaign. Therefore, every email you send out should have an engaging, attention-drawing CTA that leads readers to take your desired conversion goal. From there, you can create alternate versions of your desired CTA and perform A/B testing to determine which approach converts best based on open and click-through rates. From then on, you can set the best approach as your default method to optimize your customer’s journey within your sales funnel.
Leveraging Your Email Marketing Campaign With An AI Email Writer
We’re firmly in the artificial intelligence age, and every small to medium-sized business owner should consider how AI email writers are fast revolutionizing the email marketing landscape in 2023.
With their myriad uses ranging from crafting personalized emails that convert to devising subject lines that pique your email list’s collective interest to helping replenish your creative juices and marketing angles, there’s no question that AI email writing tools will help free you for the more important aspects of running your business.
Don’t get left behind by the AI revolution — try one and see how they improve almost every aspect of your marketing strategy from the get-go.
